Marketing Automation Manager, Marketo

Impact.com; Jersey City (NJ); On-site; USD 100,000 - 120,000; Full time

Job summary

Impact.com recherche un Manager d'Automatisation Marketing - Marketo pour diriger des initiatives marketing mondiales. Ce rôle est essentiel pour exécuter et optimiser des campagnes à travers plusieurs canaux. Le candidat idéal possède une solide expérience avec Marketo et Salesforce, et des compétences en gestion de projet et en collaboration.

Benefits

Assurance médicale, dentaire et visuelle

Congés illimités

Heures de travail flexibles

Congé parental

Déjeuner livré chaque vendredi

Équipe de culture d'entreprise dirigée par les employés

Qualifications

• 4+ ans d'expérience avec Marketo.
• 2+ ans d'expérience avec Salesforce.
• Expérience avec diverses plateformes martech.

Responsibilities

• Exécuter et optimiser les campagnes via Marketo.
• Gérer les intégrations avec d'autres outils de marketing.
• Identifier les nouvelles opportunités de campagne.

Skills

Collaboration

Gestion de projet

HTML

CSS

Analyse de données

Job description

The Company : At impact.com our culture is our soul. We are passionate about our people, and our technology, and are obsessed with customer success. Working together enables us to grow rapidly, win, and serve the largest brands in the world. We use cutting-edge technology to solve real-world problems for our clients and continue to pull ahead of the pack as the leading SaaS platform for businesses to automate their partnerships and grow revenue like never before. We have an entrepreneurial spirit and a culture where ambition and curiosity are rewarded. If you are looking to join a team where your opinion is valued, your contributions are noticed, and enjoy working with fun and talented people from all over the world, then this is the place for you!impact.com, the world's leading partnership management platform, is transforming the way businesses manage and optimize all types of partnerships-including traditional rewards affiliates, influencers, commerce content publishers, B2B, and more. The company's powerful, purpose-built platform makes it easy for businesses to create, manage, and scale an ecosystem of partnerships with the brands and communities that customers trust to purchase, get information, and entertain themselves at home, at work, or on the go. To learn more about how impact.com's technology platform and partnerships marketplace is driving revenue growth for global enterprise brands such as Walmart, Uber, Shopify, Lenovo, L'Oreal, Fanatics, and Levi's, visit

this role is exciting! As the Marketing Automation Manager - Marketo, you will play a critical role in the success of our global marketing initiatives. Everything we do in marketing runs through Marketo, making this role the technical execution arm of Marketo programs from soup to nuts and keeping up with new features and functionality. Reporting to the Director of Marketing Operations & Analysis, you will collaborate closely with the Marketing team to design, execute, and optimize global campaigns that drive measurable results.This role focuses on building and managing programs in Marketo across multiple channels, including email, paid search, paid social, webinars / events, and account-based marketing (ABM). You will also oversee the integration of new business units, identify opportunities for optimization, and ensure seamless operations across our marketing technology stack. Your expertise will help us scale marketing efforts efficiently while meeting key performance indicators (KPIs) and business objectives.What you will be doing : Campaign Execution : Collaborate Demand Gen, Programs, Events and global marketing managers to build and optimize all campaigns running through MarketoTest, optimize and standardize email, programs, forms, landing pages and templatesUpload and maintain lead lists and oversee data hygiene within the Marketo instanceManage email consent best practicesMarketing Operations : Manage and optimize all integrations between Marketo and other tools in the marketing technology stack.Oversee third-party agencies or teams responsible for uploading and managing landing pages, emails, creatives, and campaign reporting.Support marketing initiatives across regions (EMEA, APAC, US) and business units.Participate in the training and supervision of Marketo users including email marketersPerformance Optimization : Identify and implement new campaign opportunities and areas for operational improvement.Implement, maintain, and troubleshoot tracking scripts or elements that provide accurate reportingImprove email engagement, deliverability and unsubscribesDoes this sound like you?4+ years of experience using Marketo.2+ years of experience with Salesforce.Strong collaboration and project management skills.Functional experience in HTML and CSS.Experience with various martech platforms and tools.Adept at reporting tools; Excel, DOMO, SFDC, Looker Studio or equivalentExperience tracking and reporting on campaign performanceExperience with Marketo Measure / BizibleB2B marketing experienceBenefits (Perks) : Medical, Dental, and Vision insuranceUnlimited responsible PTOFlexible work hoursParental LeaveFree Affiliate & Partnerships Industry Fundamentals Certification by PXA.Catered lunch every Friday, a healthy snack bar, and great coffee to keep you fueled Flexible spending accounts and 401(k)An employee-led culture team that plans inclusive events- meaning time together and other events to celebrate our many successes!An established company with a cool, high-velocity work ethos, where each person can make a difference!Salary Range : $100,000.00 - $120,000.00base salary + 5% company performance bonus, per year, plus eligibility to receive a Restricted Stock Unit (RSU) grant.

• This is the pay range the Company believes is equitable for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.We are an equal-opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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