Marketing Automation Manager, Marketo

impact.com; New York (NY); On-site; USD 100,000 - 120,000; Full time

Job summary

Join a forward-thinking company as a Marketing Automation Manager, where your expertise in Marketo will drive global marketing initiatives. In this dynamic role, you will collaborate with various teams to design and optimize campaigns, ensuring seamless operations across marketing technologies. This innovative firm values your contributions and offers a vibrant culture where ambition thrives. If you're passionate about leveraging cutting-edge technology to enhance customer success and drive measurable results, this is the perfect opportunity for you. Embrace the chance to make a significant impact in a collaborative environment that celebrates diversity and creativity.

Benefits

5% company performance bonus

Restricted Stock Unit (RSU) grant

Qualifications

• 4+ years of experience using Marketo for marketing automation.
• 2+ years of experience with Salesforce and strong project management skills.

Responsibilities

• Collaborate with teams to build and optimize campaigns in Marketo.
• Manage integrations and oversee marketing technology stack operations.

Skills

Marketo

Salesforce

HTML

CSS

Project Management

Reporting Tools

Tools

Excel

DOMO

Looker Studio

Job description

At impact.com our culture is our soul. We are passionate about our people, and our technology, and are obsessed with customer success. Working together enables us to grow rapidly, win, and serve the largest brands in the world. We use cutting-edge technology to solve real-world problems for our clients and continue to pull ahead of the pack as the leading SaaS platform for businesses to automate their partnerships and grow revenue like never before. We have an entrepreneurial spirit and a culture where ambition and curiosity are rewarded. If you are looking to join a team where your opinion is valued, your contributions are noticed, and enjoy working with fun and talented people from all over the world, then this is the place for you!

impact.com, the world’s leading partnership management platform, is transforming the way businesses manage and optimize all types of partnerships—including traditional rewards affiliates, influencers, commerce content publishers, B2B, and more. The company’s powerful, purpose-built platform makes it easy for businesses to create, manage, and scale an ecosystem of partnerships with the brands and communities that customers trust to purchase, get information, and entertain themselves at home, at work, or on the go. To learn more about how impact.com’s technology platform and partnerships marketplace is driving revenue growth for global enterprise brands such as Walmart, Uber, Shopify, Lenovo, L’Oreal, Fanatics, and Levi’s, visit www.impact.com.

Why this role is exciting!

As the Marketing Automation Manager - Marketo, you will play a critical role in the success of our global marketing initiatives. Everything we do in marketing runs through Marketo, making this role the technical execution arm of Marketo programs from soup to nuts and keeping up with new features and functionality. Reporting to the Director of Marketing Operations & Analysis, you will collaborate closely with the Marketing team to design, execute, and optimize global campaigns that drive measurable results.

This role focuses on building and managing programs in Marketo across multiple channels, including email, paid search, paid social, webinars/events, and account-based marketing (ABM). You will also oversee the integration of new business units, identify opportunities for optimization, and ensure seamless operations across our marketing technology stack. Your expertise will help us scale marketing efforts efficiently while meeting key performance indicators (KPIs) and business objectives.

What you will be doing:

• Campaign Execution:
• Collaborate with Demand Gen, Programs, Events, and global marketing managers to build and optimize all campaigns running through Marketo.
• Test, optimize, and standardize email, programs, forms, landing pages, and templates.
• Upload and maintain lead lists and oversee data hygiene within the Marketo instance.
• Manage email consent best practices.
• Marketing Operations:
• Manage and optimize all integrations between Marketo and other tools in the marketing technology stack.
• Oversee third-party agencies or teams responsible for uploading and managing landing pages, emails, creatives, and campaign reporting.
• Support marketing initiatives across regions (EMEA, APAC, US) and business units.
• Participate in the training and supervision of Marketo users including email marketers.
• Performance Optimization:
• Identify and implement new campaign opportunities and areas for operational improvement.
• Implement, maintain, and troubleshoot tracking scripts or elements that provide accurate reporting.
• Improve email engagement, deliverability, and unsubscribes.

Does this sound like you?

• 4+ years of experience using Marketo.
• 2+ years of experience with Salesforce.
• Strong collaboration and project management skills.
• Functional experience in HTML and CSS.
• Experience with various martech platforms and tools.
• Adept at reporting tools; Excel, DOMO, SFDC, Looker Studio or equivalent.
• Experience tracking and reporting on campaign performance.

Salary Range: $100,000.00 - $120,000.00 base salary + 5% company performance bonus, per year, plus eligibility to receive a Restricted Stock Unit (RSU) grant.

*This is the pay range the Company believes is equitable for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

We are an equal-opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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