Marketing Automation Manager

Benco Dental; Allentown (Lehigh County); Hybrid; USD 80,000 - 120,000; Full time

Job summary

Benco Dental is seeking a Marketing Automation Manager to optimize their marketing automation programs and enhance customer engagement. This hybrid role involves collaborating with cross-functional teams to drive customer retention and acquisition strategies. Ideal candidates will have a strong background in HubSpot and digital marketing best practices, along with excellent problem-solving and project management skills.

Benefits

Medical, Dental and Vision Benefits Effective on Day 1

401k Package Effective on Day 1

Paid Time Off Program

Profit Sharing

Associate Discounts and Community Giveback Programs

College Tuition Savings Program

Qualifications

• 5+ years experience in marketing automation.
• Strong experience building and deploying emails using HTML and CSS.
• HubSpot Certification preferred.

Responsibilities

• Develop and implement marketing automation strategies and campaigns.
• Create and manage email marketing campaigns and automation workflows.
• Analyze and report on campaign performance metrics.

Skills

Analytic abilities

Problem-solving

Attention to detail

Project management

Communication

Adaptability

Education

Bachelor's degree in Marketing, Computer Science, Web Development, or related field

Tools

HubSpot

Job description

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Pittston, PA / This is a hybrid position.

At Benco Dental, our company is our family, and we are looking for a new addition to assist us in Driving Dentistry Forward. Please review the description below carefully to ensure that this position is the perfect match for you!

What’s in it for YOU?

Medical, Dental and Vision Benefits Effective on Day 1

401k Package Effective on Day 1

Paid Time Off Program

Profit Sharing

Associate Discounts and Community Giveback Programs

College Tuition Savings Program

Caring Family Culture Toward all Associates

Certified as a FORTUNE Great Place to Work

Opportunities to join resource groups that promote Diversity, Equity, and Inclusion

Family owned for 90+ years

Position Summary:

We are looking to hire a seasoned Marketing Automation Manager for our business. Reporting to the Director of Digital Marketing, your primary responsibility will be to optimize the effectiveness of our marketing automation programs, using Hubspot, and enhancing the overall communication and marketing experience with our existing customers as well as new leads. You will also own the marketing technology stack and work closely with marketing, sales, product and data teams to plan and deliver ideas that drive customer reactivation, retention, product and solution adoption and customer acquisition. Finally, you will collaborate closely with cross-functional teams including designers, developers, content creators, marketing researchers, and project managers to execute programmatic and operational initiatives through the marketing automation platform.

Do YOU Possess These Skills and Attributes?

•Proactive approach to learning and adapting to new technologies.
• Strong troubleshooting, testing and analytic abilities; strong expertise with analytic tools.
• Attention to detail, excellent problem-solving skills and outstanding organizational skills.
• Knowledge of CRM software and integration
• Experience in setting up automated campaigns using HubSpot or similar marketing automation platforms.
• Experience in implementing web tracking technologies.
• Expertise in translating complex data into actionable insights for stakeholders.
• Ability to pivot quickly and make fast decisions based on changing needs in a high growth environment.
• A strategic mindset that can see beyond the day-to-day to help the business achieve long-term customer reactivation, retention and acquisition goals.
• Excellent interpersonal, communication and project management skills, with the ability to prioritize tasks across multiple projects.
• Strong understanding of UX/UI principles and experience in creating responsive, user-centric web designs.
• Excellent problem-solving skills, attention to detail, and a proactive approach to learning and adapting to new technologies.
• Understanding of APIs, data mapping and processing, and database architecture a plus.
• Experience with A/B testing and optimization

Do These Responsibilities Interest YOU?

• Develop and implement marketing automation strategies, campaigns, and initiatives that set the short and long-term vision for every stage of the customer lifecycle, developing a strategy and roadmap that delivers the vision.
• Create and manage email marketing campaigns, including audience segmentation and targeted automation workflows, influencing email design and content.
• Act as the protector of marketing data to ensure t's accurate and adheres to privacy laws, data management policies and email marketing regulations
• Ensure appropriate tracking parameters are implemented on all email sends.
• Develop an A/B testing plan to optimize campaign performance.
• Maintain Marketing Automation integration with account data and assist in the integration of additional modules and platforms to continuously improve and enhance the automation strategy.
• Leverage web analytics tools and marketing data to analyze and report on campaign performance metrics, such as conversion rates, open rates, click-through rates, and ROI, and use insights to optimize future campaigns and automations.
• Stay up-to-date with the latest marketing automation trends, best practices, and technologies, and continuously improve the company's marketing automation capabilities.
• Develop and maintain SOP documentation for marketing automation processes identifying opportunities for improvements.
• Provide training and support to team members on marketing tools.

Do YOU Meet These Requirements?

• Experience with the HubSpot CRM, CMS and marketing automation platform is required for this position.
• Strong experience building and deploying emails, using HTML and CSS to manage templates and components appropriately.
• Strong understanding and knowledge of digital marketing and marketing automation industry standards and best practices, including data privacy and compliance.
• HubSpot Certification preferred
• Ability to work independently and in a team environment
• Knowledge of GDPR, PECR and other relevant privacy regulations.
• Bachelor's degree in Marketing, Computer Science, Web Development, or related field.
• 5+ years experience in marketing automation

Who We Are: It’s our Mission to Drive Dentistry Forward

Benco Dental, the largest privately owned, full-service dental distributor in the United States, has remained in the family since 1930—a family that now includes our more than 40,000 customers and over 1,500 associates in the 48 contiguous states.

We provide more supply and equipment options than any other full-service distributor, an offering enhanced by a comprehensive suite of services, including office design, equipment repair, practice coaching, financing and project management, wealth management and dental-specific technology solutions. These services are supported by over 400 professionally trained sales representatives and 300 factory-trained service technicians who begin every task by asking “What does the customer want?”

If you enjoy working for a progressive company, who is committed to diversity in our workforce, who values all customers and associates, who also provides the opportunity for growth and development- we encourage you to learn more about our Benco family. We are looking for driven professionals who want to play a key role in our future success, while making a positive impact within our industry. Thank you for your interest in Benco Dental. We look forward to hearing from you!

We're proud to be an equal opportunity and affirmative action employer. At Benco Dental we celebrate our associates' differences to foster a culture of diversity and inclusion every day. Clickhere to learn more about how we promote Equal Opportunity and Diversity and Inclusion at Benco.