Customer Marketing Manager - Remote, USA

TeamViewer GmbH; United States; Remote; USD 70,000 - 120,000; Full time

Job summary

Join a global leader in remote connectivity as a Customer Marketing Manager. In this critical role, you will lead customer advocacy and retention efforts across the AMS region, focusing on increasing referenceable customers and generating impactful case studies. Collaborate with diverse teams to enhance customer engagement and elevate the voice of the customer in strategic initiatives, all while enjoying a dynamic and inclusive work environment.

Benefits

Competitive compensation including stock-based options

Flexible PTO and paid holidays

401(k) with employer matching

Comprehensive Health insurance package

Up to 12 weeks of Parental Leave

Quarterly team events and companywide celebrations

Open door policy, no dress code rules

Qualifications

• 2-3 years of experience in B2B tech marketing.
• Experience with customer marketing and advocacy programs.
• Hands-on with G2 and Gartner Peer Insights.

Responsibilities

• Own and execute the AMS customer marketing strategy.
• Manage and grow third-party review participation.
• Track and report on program performance.

Skills

Communication

Project Management

Strategic Thinking

Relationship Building

Education

Bachelor’s degree in marketing, communications, or a related field

Tools

Third-party review platforms

Job description

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US

Join TeamViewer, the leader in remote connectivity software. We harness the potential of cutting-edge technologies such as Augmented Reality and Artificial Intelligence to push the boundaries of innovation and shape the future of digitalization.

Our team of more than 1,500 employees spans different continents, cultures and disciplines. With our inclusive values, we celebrate the unique perspectives and talents each individual brings to the table and foster a dynamic work environment where new ideas thrive.

Become part of our winning team and help us create a world that works better.

We’re seeking a strategic and driven Customer Marketing Manager to lead customer advocacy and retention efforts across the AMS region. In this regional role, you will be responsible for building and scaling a customer marketing program that increases the number of referenceable customers, published case studies, and engaged advocates throughout North and Latin America.

You will collaborate closely with global customer marketing and advocacy teams to align on program objectives, while owning end-to-end execution in-region. This role is highly cross-functional, working in partnership with Customer Success, Sales, and Product teams to elevate the voice of the customer across go-to-market initiatives.

Key Responsibilities:

• Own and execute the AMS customer marketing strategy, with a focus on increasing referenceable customers, generating case studies, and driving advocacy across key accounts.
• Partner with AMS Customer Success and Sales leaders to identify advocacy opportunities and drive in-person customer engagement efforts, including executive meetings, reference visits, and customer summits or regional user group events.
• Collaborate with global customer marketing counterparts to share best practices, align on messaging, and ensure a consistent customer experience across all regions.
• Manage and grow third-party review participation across platforms such as G2 and Gartner Peer Insights, driving high-quality review generation in-region.
• Create and manage a content pipeline of customer stories, testimonials, quotes, and spotlights in partnership with internal stakeholders and customer champions.
• Integrate customer proof points into AMS campaign content, including demand generation programs, field events, website copy, sales enablement materials, and social media.
• Project manage and support Customer Advisory Boards (CABs) and other strategic customer engagement initiatives in the AMS region.
• In partnership with the global team, develop a consistent cadence of customer communications tailored for AMS audiences (e.g., product updates, newsletters, educational content).
• Track and report on program performance, including volume of reference assets, customer participation rates, and campaign attribution.
• Gather customer insights through surveys, feedback loops, and qualitative interviews to inform regional strategy and share back with product and marketing teams.
• Stay informed on customer marketing best practices and industry trends, applying them to strengthen regional advocacy and retention programs.

Required Experience:

• 2-3 years of experience in B2B tech marketing, with a focus on customer marketing, advocacy, or post-sale engagement programs.
• Proven success working with Customer Success and Sales teams, ideally across multiple segments or regions.
• Hands-on experience with third-party review platforms (G2, Gartner Peer Insights) and reference management tools.
• Comfortable leading customer-facing initiatives and building relationships with strategic accounts.
• Experience operating as part of a global marketing team while owning regional goals and execution.
• Exceptional communication and relationship-building abilities with both internal stakeholders and external customers.
• Strong storytelling skills with the ability to transform customer outcomes into compelling content.
• Excellent project management skills with the ability to juggle multiple programs and priorities simultaneously.
• Strategic thinker who can drive outcomes while being hands-on in execution.
• Strong organizational and analytical capabilities; able to measure success and optimize accordingly.
• Bachelor’s degree or equivalent experience in marketing, communications, or a related field.
• Protect the confidentiality, integrity, and availability of company and customer data in accordance with established security policies.

Additional Information:

· Competitive compensation including stock-based options

· Flexible PTO and paid holidays

· 401(k) with employer matching

· Comprehensive Health insurance package including 100% employer-paid medical coverage

· Up to 12 weeks of Parental Leave

· Basic Life Insurance, Short-Term & Long-Term Disability, 100% employer-paid

· Quarterly team events and companywide celebrations

· Open door policy, no dress code rules, frequent all Hands and Leadership Lunches

· We celebrate diversity as one of core values, join and drive one of the c-a-r-e initiatives together with us!

TeamViewer is an equal opportunities employer and is committed to building an inclusive culture where everyone feels welcome and supported. We C-A-R-E and understand that our diverse, values-driven culture makes us stronger. As we continue to grow as a company, we also focus on enabling our employees to grow both personally and professionally. We are proud to have an open and embracing workplace environment that will empower you to be your best no matter your gender, civil or family status, sexual orientation, religion, age, disability, education level, or race.