Product Marketing Manager B2B

Franki; San Francisco (CA); Remote; USD 100,000 - 140,000; Full time

Job summary

Franki is seeking a strategic B2B Product Marketer to drive growth efforts for restaurants and hospitality operators. In this high-impact role, you will own the marketing strategy, working across teams to manage lead generation and optimize conversion paths, all while contributing to a mission-driven company focused on local business growth.

Benefits

Remote work

15 days PTO plus additional holiday

100% coverage of health insurance

401(k)

Monthly stipend towards home office expenses

Qualifications

• 3+ years of B2B marketing experience, ideally in a growth-stage environment.
• Strong experience in lead generation with proven campaign success.
• Excellent writing and editing skills.
• Deep analytical capabilities with pipeline metrics ownership.

Responsibilities

• Launch and manage lead generation campaigns across various channels.
• Own the performance of the full marketing funnel.
• Develop briefs and create high-converting content.
• Collaborate with stakeholders to execute campaigns.

Skills

Lead Generation

Funnel Optimization

Content Strategy

Analytical Skills

Writing and Editing

Tools

Salesforce

Google Ads

Meta Business Manager

Marketing Automation

Job description

About Franki
Franki is an AI-powered startup transforming how people discover where to eat, drink, and explore. Our platform is built on video recommendations from a passionate community of creators and dining enthusiasts who help people uncover the best experiences around them.

For hospitality businesses—restaurants, cafes, bars, and beyond—Franki is redefining how local marketing gets done. We help operators generate word-of-mouth buzz, reach new customers, and drive measurable growth through content, community, and social commerce.

We’re a fast-moving, high-growth startup where creativity, strategy, and execution go hand in hand. If you’re excited by ownership, impact, and building something from scratch—this role is for you.

About the Role
We’re hiring a strategic and hands-on B2B Product Marketer to lead Franki’s growth efforts with restaurants and hospitality operators. You’ll be the first dedicated B2B marketing hire—and will own the full marketing motion: lead generation, funnel optimization, campaign execution, and content strategy.

You’ll work across teams, tools, and tactics to build high-performing campaigns that drive pipeline. From writing landing page copy and running paid campaigns, to briefing freelancers and analyzing conversion data—this is a full-stack role for someone who can think and do.

This is a high-impact opportunity for someone who thrives in fast-paced environments, has a strong point of view, and is eager to help restaurants and hospitality businesses grow.

What You'll Own

• Lead Generation: Launch and manage campaigns across Google, Meta, email, and other high-performing channels to drive qualified leads to the sales team.

• Funnel Optimization: Own the performance of the full marketing funnel—tracking results, running tests, and optimizing conversion at every stage.

• Content & Messaging: Develop briefs, conduct customer research, and create high-converting content including landing pages, video scripts, emails, and case studies.

• Campaign Execution: Collaborate with freelancers, agencies, and internal stakeholders to bring campaigns to life—on time and on brand.

• Cross-Functional Partnership: Work closely with Sales, Product, and Brand to ensure marketing supports business priorities and delivers measurable impact.

What We're Looking For

• 3+ years of B2B marketing experience, ideally in a growth-stage or high-velocity environment.

• Strong lead generation and funnel optimization experience, with a clear track record of campaign success.

• Excellent writing and editing skills—you know how to connect with your audience and drive action.

• Deep analytical capabilities—comfortable owning pipeline metrics, making data-informed decisions, and presenting results.

• Hands-on experience with tools like Salesforce, Google Ads, Meta Business Manager, and marketing automation platforms.

• A strategic thinker and a self-starter who thrives in fast-paced, entrepreneurial environments.
  

Why You’ll Love Working at Franki

• High-impact role with significant ownership and visibility across the company.

• A creative, collaborative team that values initiative and innovation.

• A mission-driven company focused on helping local restaurants and hospitality businesses thrive.

• Competitive salary and benefits, plus the chance to help build something from the ground up.
  

Perks + Benefits

• Remote work: Our team works remotely across the US but primarily PST time zone; we travel together several times a year for company kick-offs and mid-year meetings.

• PTO: 15 days per year, plus additional PTO between Christmas and the end of the year (25th Dec - 31st Dec). Additionally, we recognize 11 public holidays per year.

• Medical, dental & vision: We cover 100% of Medical, Vision, and Dental insurance costs for employees.

• 401(k)

• Equipment: Computer & technology equipment applicable to your role.

• Monthly Stipend: $40 towards home office expenses
  

The salary range for this role is...

• $100,000.00 - $140,000.00 per year
  

Statement of Equal Opportunity
At Franki, we value diversity in backgrounds and perspectives and depend on it to drive community and our innovative culture. That’s why we’re a proud Equal Opportunity Employer, and we believe that our products, our teams, and our business are stronger because of it. This means that no matter what race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, physical or mental disability, or veteran status, you’re always welcome at Franki.