Marketing Automation Manager

ford agency; Washington (District of Columbia); On-site; USD 146,000 - 180,000; Full time

Job summary

The Ford Agency is seeking a Marketing Automation Manager for a busy downtown law firm in the DC area. You will lead strategic automation initiatives across digital marketing and business development, aligning campaigns with firm objectives and client engagement goals.

Split between leadership of the automation program and hands-on management of tools such as Pardot, Marketo, or HubSpot, you will mentor staff and partner with the CRM team to optimize data flows, reporting, and campaign

Qualifications

• 5+ years of B2B digital marketing experience.
• Legal or professional services experience preferred.
• Experience with B2B marketing automation platforms (Pardot, Marketo, HubSpot).
• Strong data visualization and web analytics skills.
• Proven leadership and people-management abilities.

Responsibilities

• Develop and implement digital and marketing automation strategies for the firm.
• Collaborate with Business Development to create automated digital communications.
• Own automation programs by partnering with the CRM team.
• Oversee website design and content management.
• Mentor and train marketing staff.

Skills

B2B marketing

Marketing automation

CRM tools

Data analytics

Leadership

Tools

Salesforce Pardot

Marketo

HubSpot

Job description

Job Description

The Ford Agency is actively recruiting for a Marketing Automation Manager to join a busy, downtown law firm. This role will work closely with both digital marketing and business development leadership to lead the strategic development of automation programs for the firm. This is an excellent opportunity for a professional with legal or other professional services B2B digital marketing who truly understands how to best leverage automation to improve the impact and efficiency of campaigns for BD and marketing teams.

Responsibilities

• Develop and implement digital and marketing automation strategies for the firm
• Closely collaborate with the Business Development team to create automated digital communication strategies
• Take ownership of the automation programs by partnering with the CRM team
• Oversee website design and content management
• Manage, mentor, and train marketing staff

Qualifications

• 5+ years of B2B digital marketing experience
• Legal or professional services experience is highly preferred
• Robust experience working with B2B Marketing Automation platforms, preferably Salesforce Account Engagement/Pardot, Marketo or HubSpot
• Adept at data visualization and web analytics tools
• Strong management and leadership skills

Compensation

• $146,000 - $180,000 annually
• Candidates for this position must be based in DC, MD, or VA area or have independent plans for relocation.

The Ford Agency is a recruiting firm based in Washington, DC. We represent a broad range of organizations including: non-profits, associations, legal, consulting, and government relations firms. This position is an opening with one of our clients.