Marketing Automation Manager

Internetwork Expert; Waltham (MA); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Medical, dental & vision

Life & disability insurance

401k matching

Paid time off + volunteer day

Parental leave

Job summary

CallMiner is seeking a Marketing Automation Manager to lead email, nurture, and event programs in Marketo. You will own campaign execution, audience segmentation, deliverability, reporting, and optimization while managing the marketing calendar and Kanban workflow.

The ideal candidate has 3+ years of Marketo experience, strong email marketing and lifecycle knowledge, and a data-driven mindset. This role offers opportunities to scale programs with AI tools and cross-functional collaboration.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 3+ years of hands-on Marketo experience including campaign execution and segmentation.
• Strong understanding of email marketing, lifecycle marketing, and database segmentation.
• Proven project management and stakeholder management skills.
• Working knowledge of HTML/CSS and email tracking methodologies.
• Knowledge of email compliance regulations and deliverability best practices.
• Experience using AI and automation tools to improve marketing operations.

Responsibilities

• Build, test, launch, and optimize email, nurture, and event campaigns in Marketo, leveraging automation and AI tools.
• Manage the marketing calendar and Kanban board, coordinating priorities and timelines.
• Build and optimize smart lists, audience segments, list imports, and targeting strategies.
• Monitor campaign health, ensure deliverability best practices, perform QA, and resolve data issues.
• Create and maintain reusable templates, landing pages, and program frameworks.
• Analyze campaign performance and identify optimization opportunities, ensuring regulatory compliance.

Skills

Marketo experience

Email marketing

Lifecycle marketing

Database segmentation

HTML/CSS

Analytics

Project management

Stakeholder management

AI tools experience

Deliverability

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Marketo

Job description

As part of the Marketing Operations team, the Marketing Automation Manager is primarily responsible for building, executing, and optimizing email, nurture, and event programs in Marketo. This role owns campaign execution, audience segmentation, deliverability, reporting, and performance optimization while managing the marketing calendar and Kanban board. The ideal candidate is organized, analytical, detail-oriented, and experienced using automation and AI tools to improve campaign performance, operational efficiency, and scalability.

Responsibilities

• Marketing Automation & Campaign Execution
  Build, test, launch, and optimize email, nurture, and event campaigns in Marketo, leveraging automation and AI tools to improve efficiency, personalization, and performance.

• Campaign Planning & Project Management
  Manage the marketing calendar and Kanban board, coordinating priorities, timelines, and stakeholder communications.

• Audience Segmentation & Database Management
  Build and optimize smart lists, audience segments, list imports, and targeting strategies.

• Deliverability, QA & Troubleshooting
  Monitor campaign health, ensure deliverability best practices, perform QA, and resolve campaign, tracking, and data issues.

• Template & Program Development
  Create and maintain reusable templates, landing pages, and program frameworks to improve efficiency and conversion rates.

• Reporting & Optimization
  Analyze campaign performance, identify optimization opportunities, and ensure compliance with email marketing regulations and best practices.

• Bachelor's degree in Marketing, Communications, Business, or related field.

• 3+ years of hands-on experience with Marketo (or similar MAP), including campaign execution, segmentation, workflow management, and troubleshooting.

• Strong understanding of email marketing, lead nurturing, lifecycle marketing, and database segmentation.

• Proven project management and stakeholder management skills.

• Working knowledge of HTML/CSS and email tracking methodologies.

• Strong analytical, organizational, and problem-solving skills.

• Knowledge of email compliance regulations and deliverability best practices.

• Experience using AI and automation tools to improve marketing operations, campaign execution, reporting, or workflow efficiency.

Preferred Qualifications

• Marketo Certified Expert (MCE) or Marketo Certified Practitioner (MCP).

• Familiarity with lead scoring, lifecycle management, and attribution reporting.

• Experience with AI-assisted marketing tools and emerging marketing technologies.

About CallMiner

Does the possibility of using artificial intelligence to improve human connection excite you? We agree! CallMiner is the global leader in AI-powered conversation intelligence and customer experience (CX) automation. Our captures and analyzes 100% of omnichannel customer interactions delivering the insights organizations need to improve CX, enhance agent performance, and drive automation at scale. By combining advanced AI, industry-leading analytics, and real-time conversation intelligence, we empower organizations to uncover customer needs, optimize processes, and automate workflows and interactions. The result: higher customer satisfaction, reduced operational costs, and faster, data-driven decisions. Trusted by leading brands in technology, media & telecom, retail, manufacturing, financial services, healthcare, and travel & hospitality, we help organizations transform customer insights into action

Benefits + Perks

At CallMiner, we believe having a work-life balance is key to being able to deliver your best every day. We strive to offer a well-rounded and generous benefits package designed to provide the coverage options and flexibility to meet both individual and family needs. This includes quality medical, dental and vision benefits, life and disability insurance, reimbursement programs for both fitness and tuition, 401k matching, generous PTO including an annual volunteer day, paid maternity and parental leave, and more.

We are an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, ancestry, disability, sexual orientation, marital status, veteran status, gender identity, or any other characteristic protected by applicable federal, state, or local laws.