Marketing Automation Manager

CallMiner; Waltham (MA); On-site; USD 90,000 - 130,000; Full time

Job summary

CallMiner in Waltham, MA seeks a Marketing Automation Manager to build and optimize email, nurture, and event programs in Marketo. You will own campaign execution, audience segmentation, deliverability, reporting, and the marketing calendar.

The role requires organization, analytical skills, and experience with automation and AI tools to improve performance, efficiency, and scalability while collaborating with the Marketing Operations team and stakeholders.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 3+ years hands-on Marketo experience including campaign execution and segmentation.
• Strong understanding of email marketing, lifecycle marketing, and data segmentation.
• Proven project and stakeholder management skills.
• Working knowledge of HTML/CSS and email tracking methods.
• Analytical, organized, and detail-oriented with problem-solving skills.
• Experience using AI and automation tools to improve marketing operations.

Responsibilities

• Build, test, launch, and optimize email, nurture, and event campaigns in Marketo.
• Manage the marketing calendar and Kanban board, coordinating priorities and timelines.
• Create and optimize audience segments, lists, and targeting strategies.
• Monitor deliverability, perform QA, and troubleshoot data issues.
• Develop reusable templates, landing pages, and program frameworks.
• Analyze performance and identify optimization opportunities while ensuring compliance.

Skills

Marketo

Campaign execution

Project management

Audience segmentation

Analytics

HTML/CSS

Email marketing

AI tools

Education

Bachelor's degree in Marketing/Communications/Business

Tools

HTML/CSS

MAP platform

Job description

As part of the Marketing Operations team, the Marketing Automation Manager is primarily responsible for building, executing, and optimizing email, nurture, and event programs in Marketo. This role owns campaign execution, audience segmentation, deliverability, reporting, and performance optimization while managing the marketing calendar and Kanban board. The ideal candidate is organized, analytical, detail-oriented, and experienced using automation and AI tools to improve campaign performance, operational efficiency, and scalability.Responsibilities

• Marketing Automation & Campaign Execution Build, test, launch, and optimize email, nurture, and event campaigns in Marketo, leveraging automation and AI tools to improve efficiency, personalization, and performance.
• Campaign Planning & Project Management Manage the marketing calendar and Kanban board, coordinating priorities, timelines, and stakeholder communications.
• Audience Segmentation & Database Management Build and optimize smart lists, audience segments, list imports, and targeting strategies.
• Deliverability, QA & Troubleshooting Monitor campaign health, ensure deliverability best practices, perform QA, and resolve campaign, tracking, and data issues.
• Template & Program Development Create and maintain reusable templates, landing pages, and program frameworks to improve efficiency and conversion rates.
• Reporting & Optimization Analyze campaign performance, identify optimization opportunities, and ensure compliance with email marketing regulations and best practices.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 3+ years of hands‑on experience with Marketo (or similar MAP), including campaign execution, segmentation, workflow management, and troubleshooting.
• Strong understanding of email marketing, lead nurturing, lifecycle marketing, and database segmentation.
• Proven project management and stakeholder management skills.
• Working knowledge of HTML/CSS and email tracking methodologies.
• Strong analytical, organizational, and problem‑solving skills.
• Knowledge of email compliance regulations and deliverability best practices.
• Experience using AI and automation tools to improve marketing operations, campaign execution, reporting, or workflow efficiency.

Preferred Qualifications

• Marketo Certified Expert (MCE) or Marketo Certified Practitioner (MCP).
• Familiarity with lead scoring, lifecycle management, and attribution reporting.
• Experience with AI‑assisted marketing tools and emerging marketing technologies.

BenefitsAbout CallMinerDoes the possibility of using artificial intelligence to improve human connection excite you? We agree! CallMiner is the global leader in AI‑powered conversation intelligence and customer experience (CX) automation. Our captures and analyzes 100% of omnichannel customer interactions delivering the insights organizations need to improve CX, enhance agent performance, and drive automation at scale. By combining advanced AI, industry‑leading analytics, and real‑time conversation intelligence, we empower organizations to uncover customer needs, optimize processes, and automate workflows and interactions. The result: higher customer satisfaction, reduced operational costs, and faster, data‑driven decisions. Trusted by leading brands in technology, media & telecom, retail, manufacturing, financial services, healthcare, and travel & hospitality, we help organizations transform customer insights into action
CallMiner's core set of values - from teamwork and ownership to success and joy - serve as a touchstone for what we strive to create in a workplace culture and weave through everything we do as a company. We believe that by building a team of brilliant, inspired people, we can truly accomplish amazing things together. We are committed to providing an inclusive and equitable workplace where everyone feels accepted, valued, and understood. Our strong commitment to a positive workplace has earned us the recognition of a 2021 & 2022, 2024 and 2025 Top Place to Work by the Boston Globe and a 2022 Top Workplace USA by Energage.
Benefits + PerksAt CallMiner, we believe having a work‑life balance is key to being able to deliver your best every day. We strive to offer a well‑rounded and generous benefits package designed to provide the coverage options and flexibility to meet both individual and family needs. This includes quality medical, dental and vision benefits, life and disability insurance, reimbursement programs for both fitness and tuition, 401k matching, generous PTO including an annual volunteer day, paid maternity and parental leave, and more.
We are an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, ancestry, disability, sexual orientation, marital status, veteran status, gender identity, or any other characteristic protected by applicable federal, state, or local laws.