Manager, Marketing Automation Strategy

Dwyer Franchising LLC; Irving (TX); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Neighborly is seeking a Manager, Marketing Automation Strategy to shape and execute the marketing automation vision across the Neighborly brand family. You will drive customer engagement and lifecycle optimization using data-driven strategies and continuous optimization.

This hybrid, full-time role requires guiding testing programs, auditing journeys, and delivering performance insights to inform campaigns and growth. Collaboration with multiple brands and teams is essential to success.

Qualifications

• Proven ability to develop and execute marketing automation strategies across channels (email, SMS, etc.).
• Experience auditing customer journeys and optimizing campaigns for engagement and retention.
• Design and manage testing programs (A/B, multivariate, holdout).
• Strong written and verbal communication and ability to work cross-functionally.

Responsibilities

• Develop and execute the Marketing Automation strategy and roadmap across Neighborly brands.
• Audit journeys and campaigns to identify optimization opportunities and implement structured testing.
• Develop and manage a testing roadmap including A/B/multivariate/holdout testing.
• Analyze campaign performance and customer behavior to drive business outcomes.
• Create detailed campaign briefs for Operations with objectives, audiences, messaging, and metrics.

Skills

Cross-functional communication

Time management

Attention to detail

Problem solving

Team collaboration

Education

Bachelor’s degree in Marketing or related field

Job description

Manager, Marketing Automation Strategy

Are you looking for a place where you can bring your passion for helping shape and execute the marketing automation vision across Neighborly brands, driving customer engagement, lifecycle marketing performance, and business growth through data-driven strategy and continuous optimization? Welcome to Neighborly—the hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses. Our long-standing business, with over 40 years of experience, is focused on strategic innovation as we build the future of home and business services. Bring your ambition to the table as we unlock new doors together, taking your career to the next level. Bring your experience and be empowered to innovate.

Typical day

• Help develop and execute the Marketing Automation strategy and optimization roadmap across Neighborly brands.
• Audit existing customer journeys, campaigns, and automations to identify optimization opportunities and implement a structured testing program to continuously improve performance through A/B, multivariate, and holdout testing.
• Develop and manage a structured testing roadmap, including A/B testing, multivariate testing, holdout testing, and iterative optimization initiatives.
• Analyze campaign performance, customer behavior, and engagement trends to identify actionable recommendations that improve business outcomes.
• Create detailed campaign briefs for the Operations team, outlining business objectives, target audiences, messaging strategy, personalization requirements, testing plans, and success metrics.

Bring your skills and be inspired to achieve success.

Required qualifications

• Proven experience with 5+ years of experience in Marketing Automation, CRM/Lifecycle Marketing, Campaign Strategy, Digital Marketing, or a related field, with a proven track record of driving customer engagement and business performance.
• Experience developing and executing marketing automation strategies, customer lifecycle programs, and journey optimization initiatives across email, SMS, and other digital channels.
• Proven experience auditing and optimizing customer journeys, campaign workflows, and automated programs to improve engagement, conversion, retention, and customer value.
• Hands-on experience designing and managing testing and experimentation programs, including A/B testing, multivariate testing, holdout testing, and iterative optimization methodologies.

Skills

• Ability to communicate effectively, both verbally and in writing, across cross-functional teams.
• Ability to manage multiple priorities and meet deadlines in a fast-paced environment.
• Detail-oriented with a high level of accuracy.
• Ability to demonstrate problem-solving and critical thinking skills.
• Ability to work independently and as part of a team.

Education

• Bachelor’s degree in Marketing, Business Administration Analytics, or a related field.

Schedule / in-office requirements: Hybrid working model; Monday-Wednesday in office, Thursday/Friday from home. Our office locations are: 500 E John Carpenter Fwy, Irving, TX 1010 N University Parks Drive, Waco, TX.

Competitive Pay

Commensurate with experience.

Schedule

Full-time, Monday – Friday, 8 AM – 5 PM local time zone.

Benefits

Check out our benefits offerings here: Neighborly Benefits Financial Benefits: Equity and bonus opportunities.

Neighborly® is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by federal or state law. We are dedicated to providing a work environment free from discrimination and harassment, and where employees are treated with respect and dignity and encouraged to be their authentic self.

Brand

Neighborly - USA Shared Services Neighborly is a local network of home service brands that will connect you to very specific vetted local experts. Our family of service professionals work with rigorous quality standards to repair, maintain, and enhance your home. Neighborly has been in operation since 1981. Since that time—when we started with just one brand—we’ve grown to a community of over 28 global consumer brands focused on repairing, maintaining and enhancing customers’ homes and properties. More than 40 years later, 5,500 franchise owners in six countries all over the globe now represent our service-based franchise company. Neighborly’s Family of Home Service Brands: Neighborly Aire Serv Dryer Vent Wizard Five Star Painting Glass Doctor HouseMaster Molly Maid Mosquito Joe Mr. Appliance Mr. Electric Mr. Handyman Mr. Rooter Plumbing Portland Glass Precision Door Service Rainbow Restoration Real Property Management ShelfGenie The Grounds Guys Window Genie ProTect Painters