Marketing Automation Lead – Lifecycle & Personalization

Wellmark; Des Moines (IA); Hybrid; USD 95,000 - 135,000; Full time

Job summary

Wellmark is seeking a Marketing Automation Manager to lead automation initiatives, develop scalable journeys, and govern data-driven campaigns across channels in the Des Moines area. The role requires strong technical fluency, collaboration with cross-functional teams, and ongoing optimization to improve engagement, leads, and retention while ensuring regulatory compliance.

Applicants should have 5+ years in performance/digital marketing and a Bachelor's in marketing or related field, with

Qualifications

• Bachelor's degree in marketing or a related field.
• Minimum of 5 years of experience in performance marketing, integrated digital marketing, marketing automation or a similar role.
• Shows proven outcomes of previous campaign efforts aligned to goals.
• Strong expertise in campaign management across various digital channels.
• Demonstrated knowledge of email marketing, including segmentation, personalization, A/B testing, and deliverability.
• Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
• Excellent project management skills with the ability to prioritize tasks, meet deadlines, and manage multiple campaigns simultaneously.
• Strong critical thinking and problem-solving skills.
• Strong bias for action and data-driven decisions.
• Strong communication and collaboration skills to effectively coordinate with cross-functional teams.
• Extreme attention to detail to ensure data integrity and consistency.
• Up to date on the latest industry trends, technologies, and best practices in performance marketing and email marketing.

Responsibilities

• Design, deploy, and measure marketing automation tactics leveraging Martech stack capabilities.
• Own audience segmentation approaches and operationalize customer data for targeted campaigns.
• Define lifecycle programs across customer journeys and multiple channels.
• Drive continuous improvement of CRM, unified data hub or CDP, and marketing automation integration.
• Orchestrate and build multi-step, multi-channel journeys.
• Collaborate with cross-functional teams to leverage insights for personalization strategies.
• Create test & learn strategies to improve business outcomes.
• Monitor campaign performance and optimize based on key metrics.
• Review results with leadership regularly.
• Partner with vendors and Tech to evolve marketing technology and scalable processes.
• Ensure compliance with marketing regulations and data privacy policies.

Skills

Performance marketing

Digital marketing

Marketing automation

Campaign management

Email marketing

Data analysis

Project management

Communication

Education

Bachelor's degree in marketing or related field

Tools

Adobe Marketo Engage

Adobe Experience Cloud

Adobe Workfront

Adobe Experience Manager – Edge Delivery Services

Adobe Experience Manager – Assets

Job description

Wellmark is seeking a Marketing Automation Manager to lead automation initiatives, develop scalable journeys, and govern data-driven campaigns across channels in the Des Moines area. The role requires strong technical fluency, collaboration with cross-functional teams, and ongoing optimization to improve engagement, leads, and retention while ensuring regulatory compliance.

Applicants should have 5+ years in performance/digital marketing and a Bachelor's in marketing or related field, with