Marketing Automation Lead — Salesforce & Journeys

Miroculus, Inc.

San Francisco (CA)

On-site

USD 100,000 - 130,000

Full time

4 days ago

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Benefits offered by this job

Pension levels

Health benefits

Flexible working

Modern campus

Job summary

INTEGRA is looking for a Marketing Automation Specialist who will own Salesforce Account Engagement. You will shape its roadmap, define backlogs, and translate requirements into configurations or user stories for Application IT.

You will build automated customer journeys and email campaigns with Marketing, Sales and Product Management. You will refine lead scoring and the handover of qualified leads to Sales, maintain data quality and CRM sync, and measure performance with KPIs, dashboards, and

Qualifications

Degree in marketing, business, business informatics or similar, or equivalent experience.
3+ years of hands-on experience with a B2B marketing automation platform, ideally Salesforce Account Engagement.
Good understanding of Salesforce CRM data and lead management.
Basic HTML/CSS skills for email templates and landing pages.
Experience with requirements, user stories and backlogs.
Analytical, structured and independent, and at ease with several stakeholders.
Fluent English; German is a plus.

Responsibilities

Run and further develop Salesforce Account Engagement as product owner.
Define the roadmap and backlog, and turn requirements into configuration or user stories for Application IT.
Build automated customer journeys and email campaigns with Marketing, Sales and Product Management.
Refine lead scoring and the handover of qualified leads to Sales.
Keep data quality, CRM sync and email deliverability in good shape.
Work closely with our Product Owner Digital Customer Experience.
Measure performance with clear KPIs, reports and dashboards.
Evaluate new Salesforce features, including AI, and help decide the platform’s future.