Salesforce Marketing Cloud Specialist Journeys Campaigns

The Transformation Group; New York (NY); Hybrid; USD 110,000 - 150,000; Full time

Job summary

The Transformation Group is seeking a multi-channel marketing specialist to lead campaigns across digital and non-digital media for our US client. You will partner with executives, strategists, data scientists, and creative leads to design, execute, and report on journeys across email, print, phone, and mobile touchpoints.

You will oversee day-to-day marketing operations, including segmentation, scheduling, testing, tagging, and deployment, and work with marketing automation platforms and DSPs

Qualifications

• 5+ years of consulting experience and/or Marketing project implementation experience.
• 2+ full life cycle projects with strong expertise Salesforce Marketing Cloud implementations.
• Experience with marketing automation platforms such as Marketo, Adobe Experience Cloud, Oracle Eloqua.
• Experience with DMPs like Blue Kai, Rocket Fuel, Trade Desk.
• Experience with DSPs such as Adobe Media Optimizer, DoubleClick, Media Math.
• Salesforce Marketing Cloud Developer Certification preferred; understanding Journeys in Journey Builder.
• Strong knowledge of email, direct mail, SMS, phone/IVR, and mobile messaging methodologies.
• Experience collaborating with marketing, sales and other stakeholders to drive business success.

Responsibilities

• Collaborate with agile teams at US client sites to drive campaign execution.
• Analyze data from digital marketing programs to develop standard methodologies for engagement.
• Conduct list segmentation and contact management using SQL.
• Identify opportunities for process improvement and reduce execution complexity.
• Manage the digital engagement role for Journeys.
• Communicate clearly with all team members and participate in technical platform discussions.
• Foster a culture of observability, monitoring performance and platform stability.

Skills

Communication skills

Campaign execution

Cross-functional collaboration

Analytical mindset

Marketing automation knowledge

Education

Bachelor's degree in technology or engineering or related discipline

Tools

Salesforce Marketing Cloud

Marketo

Adobe Experience Cloud

Oracle Eloqua

Blue Kai

Rocket Fuel

Trade Desk

Adobe Media Optimizer

DoubleClick

Job description

The Transformation Group is seeking a multi-channel marketing specialist to lead campaigns across digital and non-digital media for our US client. You will partner with executives, strategists, data scientists, and creative leads to design, execute, and report on journeys across email, print, phone, and mobile touchpoints.

You will oversee day-to-day marketing operations, including segmentation, scheduling, testing, tagging, and deployment, and work with marketing automation platforms and DSPs