Marketing Automation Lead — Salesforce, ABM & SQL
Spectraforce
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Job summary
Spectraforce is seeking a Marketing Automation Specialist V in Menlo Park, CA to lead sophisticated campaigns using Salesforce Marketing Cloud and Data Cloud, crafting journeys with Journey Builder and Automation Studio. The role requires strong SQL-based segmentation, campaign performance analysis, and collaboration with ABM platforms such as Demandbase to optimize account-based programs.
This is a 12-month engagement with potential extension, requiring hands-on expertise in multi-channel
Qualifications
- Hands-on experience with Salesforce Marketing Cloud and Data Cloud.
- Experience building customer journeys using Journey Builder and Automation Studio.
- Proficiency with ABM platforms (Demandbase) and SQL-based segmentation.
- Ability to analyze campaign performance and optimize results.
Skills
Job description
Spectraforce is seeking a Marketing Automation Specialist V in Menlo Park, CA to lead sophisticated campaigns using Salesforce Marketing Cloud and Data Cloud, crafting journeys with Journey Builder and Automation Studio. The role requires strong SQL-based segmentation, campaign performance analysis, and collaboration with ABM platforms such as Demandbase to optimize account-based programs.
This is a 12-month engagement with potential extension, requiring hands-on expertise in multi-channel
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