Marketing Automation Specialist

Spectraforce; Menlo Park (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Spectraforce is seeking a Marketing Automation Specialist V in Menlo Park, CA to lead sophisticated campaigns using Salesforce Marketing Cloud and Data Cloud, crafting journeys with Journey Builder and Automation Studio. The role requires strong SQL-based segmentation, campaign performance analysis, and collaboration with ABM platforms such as Demandbase to optimize account-based programs.

This is a 12-month engagement with potential extension, requiring hands-on expertise in multi-channel

Qualifications

• Hands-on experience with Salesforce Marketing Cloud and Data Cloud.
• Experience building customer journeys using Journey Builder and Automation Studio.
• Proficiency with ABM platforms (Demandbase) and SQL-based segmentation.
• Ability to analyze campaign performance and optimize results.

Skills

Salesforce Marketing Cloud

Salesforce Data Cloud

Journey Builder

Automation Studio

Demandbase

SQL-based segmentation

Campaign performance analysis

Job description

Job Title: Marketing Automation Specialist V

Duration: 12 Months (Possibility of extension)

Must-Have Skills:

• Hands-on experience across Salesforce Marketing Cloud and Salesforce Data Cloud, including Journey Builder and Automation Studio.
• Experience with an ABM platform such as Demandbase
• Strong analytical skills, including SQL-based segmentation and campaign performance analysis

Nice-to-have Skills:

• Multi-channel marketing experience, including email, and managing complex customer journeys.
• Event marketing and event platform experience (Splash, RainFocus, Zoom).
• Adaptability in a highly dynamic environment where requirements and priorities shift frequently.