Marketing Automation & Email Lead — SFMC & Data Cloud

Carolina-CAT / LiftOne; Charlotte (NC); Sur place; USD 90 000 - 130 000; Plein temps

Résumé du poste

Carolina Cat is seeking a Marketing Automation & Email Marketing Manager to own the end-to-end marketing automation platform, including Salesforce Marketing Cloud and Data Cloud. You will design personalized customer journeys and oversee all email campaigns, reporting, and lifecycle orchestration.

Collaboration with marketing, IT, sales, and divisional teams is essential to maximize platform usage, deliver measurable results, and ensure data quality and security.

Qualifications

• 4-year degree in marketing, design, communications, business administration or related field.
• 3+ years of progressive, hands-on experience in marketing automation or a closely related digital marketing role.
• Deep knowledge of Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Content Builder) and Data Cloud is required.
• Experience with Salesforce Data Cloud and data unification strategies strongly preferred.
• Proficiency in HTML/CSS required; AMPscript and SQL required.
• Salesforce Marketing Cloud Email Specialist certification required; Consultant/Data Cloud certifications preferred.

Responsabilités

• Own the marketing automation platform end-to-end.
• Design and execute data-driven, personalized customer journeys.
• Manage all email campaigns, distribution, and performance reporting.
• Develop audience segmentation strategies and optimize campaigns.
• Collaborate with marketing, IT, sales, and divisional teams to align strategies.
• Implement and maintain marketing automation workflows and lifecycle journeys.
• Ensure data quality, security across all marketing platforms.

Connaissances

Usability UX

Analytics

Communication

Project management

Curiosity

Relationship-building

Formation

4-year degree in marketing, design, communications, business administration or related field

Outils

Salesforce Marketing Cloud

Data Cloud

HTML/CSS

AMPscript

SQL

Adobe Creative Cloud

Description du poste

Carolina Cat is seeking a Marketing Automation & Email Marketing Manager to own the end-to-end marketing automation platform, including Salesforce Marketing Cloud and Data Cloud. You will design personalized customer journeys and oversee all email campaigns, reporting, and lifecycle orchestration.

Collaboration with marketing, IT, sales, and divisional teams is essential to maximize platform usage, deliver measurable results, and ensure data quality and security.