Marketing Campaign & Automation Coordinator

Crown Equipment Corporation; New Bremen, Northern (OH, KY); Hybrid; USD 52,000 - 72,000; Full time

Job summary

Crown Equipment Corporation is seeking a Marketing Operations professional to support and optimize our enterprise marketing automation campaigns in New Bremen, OH. This on-site role involves building audience segments, scheduling emails, and coordinating with Retail Marketing and Analytics to ensure campaigns meet standards.

The candidate should have a Marketing/Business background with hands-on experience in email marketing, CRM systems, and marketing automation tools.

Qualifications

• Bachelor’s degree in Marketing, Sales, Operations, or related business field.
• Non-degree considered if 12+ years of related experience along with a high school diploma or GED.
• Must have valid driving privileges.
• Occasional travel (0-5%)

Responsibilities

• Support the company’s marketing automation program by building and maintaining campaigns within the enterprise marketing automation platform.
• Create and maintain campaign components, including target audiences, email assets, scheduling requirements, campaign attributes, and related system setup.
• Coordinate with Retail Marketing and Marketing Analytics to ensure campaign requirements are implemented accurately and consistently.
• Support user acceptance testing and quality checks for campaign and email execution to help ensure campaigns are delivered according to established standards and timelines.
• Support lead generation processes by helping ensure campaign responses, form submissions, and other lead sources are processed accurately through the marketing automation platform and CRM.
• Monitor lead flow between systems, review data for completeness, and coordinate with appropriate teams to resolve lead routing, data transfer, or campaign setup issues.
• Maintain established lead processing procedures and support consistent use of lead generation requirements across campaigns and regions.
• Support marketing campaign execution by reviewing campaign requests, confirming required information, building target audiences, coordinating email schedules, and helping maintain campaign documentation.
• Work with internal systems and third-party data sources to identify and prepare account and contact information needed for campaign audiences.
• Assist with campaign calendar coordination and communicate status updates to appropriate stakeholders to support timely and accurate campaign delivery.
• Ensure process and approval guidelines are adhered to.

Skills

Campaign execution

Marketing automation

Email marketing

CRM systems

Education

Bachelor's degree in Marketing, Sales, Operations, or related business field

12+ years experience with high school diploma or GED (non-degree)

Tools

CRM systems

Marketing automation platforms

Job description

Crown Equipment Corporation is seeking a Marketing Operations professional to support and optimize our enterprise marketing automation campaigns in New Bremen, OH. This on-site role involves building audience segments, scheduling emails, and coordinating with Retail Marketing and Analytics to ensure campaigns meet standards.

The candidate should have a Marketing/Business background with hands-on experience in email marketing, CRM systems, and marketing automation tools.