Marketing & Audience Growth Director

University of Wisconsin-Whitewater; Whitewater (WI); On-site; USD 65,000 - 70,000; Full time

Job summary

The University of Wisconsin-Whitewater invites applications for Head of Marketing and Audience Development (Marketing Manager) at The Young Auditorium. This role leads marketing strategy, audience growth, and ticket-revenue initiatives, partnering with campus and community audiences to strengthen engagement and attendance.

The Director develops data-informed strategies, sets campaigns, budgets, and timelines, and provides creative direction while guiding the department toward measurable success

Qualifications

• Bachelor's degree in marketing, communications, arts administration, business, or related field, or equivalent professional experience.
• Significant marketing experience in performing arts or cultural organizations.
• Proven ability to grow attendance, ticket revenue, and audience reach.
• Experience managing marketing budgets and paid media campaigns.
• Strong knowledge of digital marketing, email, social media, analytics.
• Strong communication and project-management skills.

Responsibilities

• Develop and lead annual and performance-specific marketing strategies.
• Establish target audiences, positioning, goals, budgets and timelines.
• Advise leadership on audience trends, market conditions, and opportunities.
• Grow paid attendance and ticket revenue while improving retention.
• Partner with box office and leadership to monitor sales pacing.

Skills

Marketing strategy

Audience development

Digital marketing

Analytics

Budget management

Education

Bachelor's degree or equivalent

Job description

The University of Wisconsin-Whitewater invites applications for Head of Marketing and Audience Development (Marketing Manager) at The Young Auditorium. This role leads marketing strategy, audience growth, and ticket-revenue initiatives, partnering with campus and community audiences to strengthen engagement and attendance.

The Director develops data-informed strategies, sets campaigns, budgets, and timelines, and provides creative direction while guiding the department toward measurable success