Marketing & Audience Growth Lead

University of Wisconsin; Whitewater (WI); On-site; USD 65,000 - 70,000; Full time

Benefits offered by this job

UW System benefits

Job summary

The Young Performing Arts Center, part of the University of Wisconsin-Whitewater, invites applications for Head of Marketing and Audience Development. This leadership role shapes marketing strategy, drives audience growth, and enhances ticket revenue while guiding campaigns across digital and traditional channels.

The successful candidate will develop data-informed plans, collaborate with leadership, and oversee budgetary priorities to strengthen the center’s regional destination status for live

Qualifications

• Bachelor's degree in marketing, communications, arts administration, business, or related field, or equivalent professional experience.
• Significant professional marketing experience, preferably in performing arts, entertainment, cultural organizations, attractions, venues, or related industries.
• Demonstrated success increasing attendance, ticket sales, audience reach, or earned revenue.
• Experience managing marketing budgets and paid media campaigns.
• Strong knowledge of digital marketing, audience targeting, email, social media, search, and analytics.
• Strong analytical, communication, organizational, and project-management skills.

Responsibilities

• Marketing Strategy & Leadership: Develop and lead annual and performance-specific marketing strategies.
• Audience Development & Ticket Revenue: Increase paid attendance, ticket revenue, and sales velocity.
• Advertising, Digital & Creative: Direct paid advertising, email, social media, website, search, and other patron communication channels.
• Budget, Analytics & Performance: Develop and manage marketing budgets and measure advertising effectiveness.

Skills

Marketing strategy

Audience development

Budget management

Digital marketing

Analytics

Project management

Communication

Collaboration

Education

Bachelor's degree or equivalent

Job description

The Young Performing Arts Center, part of the University of Wisconsin-Whitewater, invites applications for Head of Marketing and Audience Development. This leadership role shapes marketing strategy, drives audience growth, and enhances ticket revenue while guiding campaigns across digital and traditional channels.

The successful candidate will develop data-informed plans, collaborate with leadership, and oversee budgetary priorities to strengthen the center’s regional destination status for live