Marketing & Audience Growth Leader — Live Arts Center

University of Wisconsin; United States; On-site; USD 65,000 - 70,000; Full time

Job summary

The Young Performing Arts Center at the University of Wisconsin-Whitewater is seeking a Head of Marketing and Audience Development to lead strategy, grow audiences, and drive ticket revenue.

You will shape data-informed campaigns, collaborate with leadership and box office, and guide creative direction while not serving as the primary designer. This full-time role offers a competitive salary and benefits within the UW System.

Qualifications

• Bachelor's degree in marketing, communications, arts administration, business, or related field, or equivalent professional experience.
• Significant professional marketing experience in performing arts or cultural organizations.
• Proven success increasing attendance, ticket sales, and audience reach.

Responsibilities

• Develop and lead annual and performance-specific marketing strategies.
• Identify target audiences, positioning, campaign goals, budgets, and timelines.
• Advise leadership on audience trends, market conditions, and opportunities.
• Grow paid attendance and ticket revenue while expanding new audiences.

Skills

Analytical skills

Communication

Project management

Digital marketing

Audience targeting

Email marketing

Social media

Search marketing

Data analysis

Education

Bachelor's degree in marketing, communications, arts administration, business, or related field

Job description

The Young Performing Arts Center at the University of Wisconsin-Whitewater is seeking a Head of Marketing and Audience Development to lead strategy, grow audiences, and drive ticket revenue.

You will shape data-informed campaigns, collaborate with leadership and box office, and guide creative direction while not serving as the primary designer. This full-time role offers a competitive salary and benefits within the UW System.