Marketing Associate - Social Media

Insight Editions; United States; Remote; USD 50,000; Full time

Job summary

Insight Editions, a leading entertainment company, seeks a Marketing Associate, Social Media to enhance its consumer outreach. The role involves creating engaging content, managing social media campaigns, and analyzing performance metrics to connect with passionate fandoms. This full-time position offers the opportunity to work remotely within the United States, with a competitive salary and comprehensive benefits.

Benefits

Employer-paid health insurance

Vision insurance

Dental insurance

Paid sick leave

Paid vacation time

401K savings program

Qualifications

• 3+ years in social media within entertainment or publishing.
• Proficiency in Adobe Creative Suite for asset design.
• Comprehensive knowledge of major social media platforms.

Responsibilities

• Lead storytelling across social media platforms.
• Develop initiatives to grow social platforms.
• Track performance metrics and analyze engagement data.

Skills

Social Media Management

Content Creation

Digital Marketing

Market Research

Analytics

Education

Bachelor's degree in Marketing or related field

Tools

Adobe Creative Suite

Meta Business Suite

MailChimp

Job description

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Join us at Insight Editions, a leading entertainment company and popular culture publishing house specializing in categories such as film and television, gaming, sports, music, wellness, comic arts, food and drink, and children’s books, as well as a division creating limited editions, collectors’ editions, and luxury popular culture products.

Our consumer-first marketing strategies require our Marketing Associate, Social Media to have a love of popular culture and experience in reaching consumers and fandoms based on where they live, what they watch, how they watch it, where they shop, how they receive content, and what digital worlds they inhabit. This role will be key to introducing our books and products to very impassioned fandoms that support our publishing partners including Marvel, Disney, Gilmore Girls, DC, Wicked, Star Wars, Star Trek, Harry Potter, and so many more.

Social Media Responsibilities

- Lead corporate storytelling across Insight Editions social media platforms including creation of compelling original content related to the categories we specialize in.

- Develop lead/gen initiatives to grow our social platforms and our consumer outreach initiatives.

- Create digital graphics and video assets adhering to corporate or licensor/brand style guides and templates.

- Brainstorm with title marketers and director each season on social media advertising; plan, execute, and optimize paid campaigns across Insight Editions’ social platforms.

- Confirm social media campaigns with platforms; update marketing plans and internal systems with details to inform sales reps; track deadlines and submit graphics to platforms after approvals; and process invoices.

- Coordinate with title marketers and the director to set seasonal and monthly social posting calendar for new releases, backlist promotions, events and conventions, and corporate initiatives.

- Create resource documents and social media best practice guidelines to share with authors, creators, and partners to enable their own promotional efforts.

- Track performance metrics, analyze engagement data, and generate reports and recommendations to optimize future content development and social media strategies.

- Conduct ongoing market research to identify consumer and social trends, keeping an eye on new, emerging platforms to further develop innovative strategies for social media marketing campaigns.

- Work with e-commerce team to promote corporate D2C sales initiatives across social media and email marketing with an equal focus on sales and lead/gen initiatives to grow consumer outreach.

- Support e-commerce ad initiatives by exploring paid social media advertising opportunities to drive website traffic and sales.

Qualifications

- 3+ years of work in social media within the entertainment or book publishing industries.

- Proficiency in designing social media and advertising assets through Adobe Creative Suite is essential.

- Comprehensive knowledge of social media platforms, including Instagram, Facebook, X, YouTube, and TikTok and newsletter platform MailChimp.

- Experience promoting products across gaming platforms like Twitch, Steam, and Game Tree, is a bonus.

- Proven ability to execute and analyze paid social media and advertising campaigns while also creating and presenting concise reports of results to share internally and externally to authors and brand partners.

- Deep understanding of social media analytics, scheduling and listening tools, including Meta Business Suite; experience using Meltwater a plus.

- Detail-oriented project manager with strong time management and organizational skills, and the ability to thrive in a fast-paced, deadline-driven environment.

Applications will not be considered without cover letter expressing what your experience can bring to this position. Information on your interests in popular culture and fandoms are very welcome. Links or inclusion of marketing design samples will greatly aid in the selection process.

This is a full-time position open to fulltime remote applicants based in the United States. Insight Editions’ offices are in San Rafael, California and Burbank, California and office space can be provided for candidates local to those area. Hiring manager resides in Portland, Oregpn. Insight Editions offers a 401K savings program, employer-paid health insurance, vision insurance, dental insurance, paid sick leave, and paid vacation time. Salary for this role is $50,000.

Insight Editions provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Book and Periodical Publishing

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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