Marketing Associate III: 26-03096

Akraya, Inc.; San Diego (CA); Hybrid; USD 62,000 - 72,000; Full time

Job summary

Akraya, Inc. is seeking a Brand Strategy lead in San Diego, CA, operating in a hybrid setup. The role focuses on transforming the brand to appeal to Gen Z and expand beyond traditional perceptions.

You will drive cultural partnerships, brand health reporting, and integrated marketing from strategy through execution. The contractor will translate data into actionable recommendations, manage agency relationships, and guide brand architecture to align with market changes.

Qualifications

• 5+ years of Brand Strategy, Creative Strategy, or Brand Management experience.
• Strong ability to translate qualitative & quantitative data into actionable insights.
• Proven experience managing agency/partner relationships, timelines, budgets, and deliverables.
• Experience with cultural partnerships, integrated marketing, positioning, or brand campaigns.
• Strong independent project ownership, taking initiatives from strategy through execution with minimal oversight.

Responsibilities

• Develop and execute cultural partnerships across podcasts, streaming, music, gaming, and other cultural spaces.
• Manage partners and internal teams against timelines, budgets, and deliverables.
• Partner cross-functionally with media, creative, social, design, and brand teams to bring campaigns to market.
• Lead brand health reporting, translating qualitative and quantitative research into clear insights and recommendations.
• Support TurboTax brand positioning, messaging architecture, brand strategy, naming, and brand architecture.
• Support integrated marketing initiatives, including GTM toolkits and messaging responses to market/tax-law changes.

Skills

Brand Strategy

Creative Strategy

Brand Management

Brand Health & Analytics

Integrated Marketing

Job description

Primary Skills: Brand Strategy & Brand Management (advanced), Creative Strategy & Cultural Partnerships (advanced), Brand Health & Market Research Analytics (advanced), Integrated Marketing & Positioning (advanced), Partner/Agency & Project Management (advanced)

Contract Type: W2 Only Duration: 8 months Location: San Diego, CA (#LI-Hybrid) Pay Range: $45- $52 #LP

Job Summary

This role will support Clients brand transformation, with a focus on building trust with Gen Z and expanding the brand beyond its traditional DIY tax perception. The contractor will lead cultural partnerships, brand health reporting, integrated marketing, and ad hoc brand strategy, translating data into actionable recommendations and driving projects from strategy through execution.

Key Responsibilities

• Develop and execute cultural partnerships across podcasts, streaming, music, gaming, and other cultural spaces.
• Manage partners and internal teams against timelines, budgets, and deliverables.
• Partner cross-functionally with media, creative, social, design, and brand teams to bring campaigns to market.
• Lead brand health reporting, translating qualitative and quantitative research into clear insights and recommendations.
• Support TurboTax brand positioning, messaging architecture, brand strategy, naming, and brand architecture.
• Support integrated marketing initiatives, including GTM toolkits and messaging responses to market/tax-law changes.

Must-Have Skills

• 5+ years of Brand Strategy, Creative Strategy, or Brand Management experience.
• Strong ability to translate qualitative & quantitative data into actionable strategic insights.
• Proven experience managing agency/partner relationships, timelines, budgets, and deliverables.
• Experience with cultural partnerships, integrated marketing, positioning, or brand campaigns.
• Strong independent project ownership, taking initiatives from strategy through execution with minimal oversight.

About Akraya

Akraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a thriving work environment.Most recently, we were recognized Stevie Employer of the Year 2025, SIA Best Staffing Firm to work for 2025, Inc 5000 Best Workspaces in US (2025 & 2024) and Glassdoor's Best Places to Work (2023 & 2022)! Industry Leaders in Tech Staffing As Talent solutions provider for Fortune 100 Organizations, Akraya's industry recognitions solidify our leadership position in the IT staffing space.We don't just connect you with great jobs, we connect you with a workplace that inspires! Let us lead you to your dream career and experience the Akraya difference.