Digital Marketing Specialist V: 26-03015

Akraya, Inc.; Mountain View (CA); Hybrid; USD 103,000 - 112,000; Full time

Job summary

Akraya, Inc. is seeking a Referral Growth Lead to develop and scale TurboTax-like referral programs from concept to execution. You will drive organic customer growth by crafting strategies, launching initiatives, and optimizing the referral funnel within a hybrid Mountain View, CA setup.

The role emphasizes analytics, experimentation, and collaboration with product teams to personalize offers and messaging for different segments, measuring success through referral-driven acquisitions.

Qualifications

• Proven experience in consumer growth or referral programs.
• Strong analytical and creative problem-solving abilities.
• Ability to partner effectively with product teams.

Responsibilities

• Develop and execute the strategy for referral programs.
• Optimize the end-to-end referral funnel for engagement and conversion.
• Personalize referral offers and messaging for different customer segments.
• Integrate referral mechanisms seamlessly into the customer journey.
• Build and manage a continuous experimentation roadmap to improve program performance.

Skills

Referral growth

Advocacy growth

Data analysis

Program management

Marketing strategy

Product development

Experimentation

Job description

Skills

Referral & Advocacy Growth Lead Data Analysis (advanced), Program Management (advanced), Marketing Strategy (advanced), Product Development (intermediate), Experimentation (advanced)

Contract Type

W2

Duration

5 Months

Location

Mountain View, CA (#LI-Hybrid)

Pay Range

$75-$81/hr #LP

Job Summary

This role is responsible for developing and scaling TurboTax's referral programs to drive organic customer growth. The lead will conceptualize, launch, and optimize initiatives that encourage existing customers to advocate for the product. Success will be measured by the growth of referrals as a key acquisition channel.

Key Responsibilities

• Develop and execute the strategy for referral programs.


• Optimize the end-to-end referral funnel for engagement and conversion.


• Personalize referral offers and messaging for different customer segments.


• Integrate referral mechanisms seamlessly into the customer journey.


• Build and manage a continuous experimentation roadmap to improve program performance.

Must-Have Skills

• Proven experience in consumer growth or referral programs.


• Strong analytical and creative problem-solving abilities.


• Ability to partner effectively with product teams.

Industry Experience

Experience in the consumer technology or financial services industry is preferred.

ABOUT AKRAYA

Akraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a thriving work environment. Most recently, we were recognized Stevie Employer of the Year 2025, SIA Best Staffing Firm to work for 2025, Inc 5000 Best Workspaces in US (2025 & 2024) and Glassdoor's Best Places to Work (2023 & 2022)! Industry Leaders in Tech Staffing As Talent solutions provider for Fortune 100 Organizations, Akraya's industry recognitions solidify our leadership position in the IT staffing space. We don't just connect you with great jobs, we connect you with a workplace that inspires! Join Akraya Today! Let us lead you to your dream career and experience the Akraya difference. Browse our open positions and join our team!