Marketing Associate

Kelly Services; West Chester (Chester County); On-site; USD 55,000 - 85,000; Full time

Benefits offered by this job

Vacation and sick pay

Paid holidays

401(k) plan

Group medical, vision, dental, life, &

short-term disability insurance

Job summary

Kelly Services in West Chester, PA, is seeking a Marketing Associate to support strategic marketing plans and lifecycle activities for our medical device portfolio. You will work with Regulatory, Clinical, Product Development, and Sales to turn complex features into clear customer benefits.

The role emphasizes data-driven marketing, market research, and campaign analytics using Salesforce and Google Analytics, with opportunities to influence go-to-market strategies and cross-functional execution.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or related Life Sciences field.
• Minimum of 3 years of marketing experience in product management, brand marketing, or commercial marketing in medical devices.

Responsibilities

• Assist in creating and implementing annual product marketing plans and go‑to‑market strategies.
• Support launches, campaigns, and promotional activities across the product lifecycle.
• Coordinate with regulatory, clinical, product development, and sales to translate features into customer benefits.
• Oversee marketing materials to ensure brand integrity and regulatory compliance.

Skills

Strategic Planning

Analytics

CRM

Cross-functional

Education

Bachelors in Marketing

Tools

Salesforce

Google Analytics

Job description

Marketing Associate

Kelly Services is currently seeking a Marketing Associate for one of our top clients in West Chester, PA.

Marketing Associate:

Position Summary

We are seeking a driven and analytical Associate Marketing Specialist with 3 years of relevant marketing experience and direct exposure to the medical device industry .

In this role, you will support the development and execution of strategic marketing plans, promotional campaigns, and product lifecycle activities to drive growth for our medical device portfolio. You will work closely with cross-functional teams—including regulatory, clinical affairs, product development, and sales—to translate complex technical features into clear customer benefits.

Key Responsibilities

Strategic Planning & Execution

• Assist in creating and implementing annual product marketing plans, tactical execution frameworks, and go-to-market strategies.

• Support new product launches, commercial readiness, and promotional campaigns.

• Oversee the creation and review of brand promotional materials, ensuring strict alignment with brand equity and regulatory compliance guidelines.

Market Research & Analytics

• Monitor market trends, competitor activities, and customer needs to identify new growth opportunities.

• Analyze campaign performance metrics, ROI, and market penetration data using CRM and analytics tools (e.g., Salesforce, Google Analytics).

• Partner with the market research team and cross functional teams, to gather actionable customer insights and feedback from clinical specialists or Key Opinion Leaders (KOLs).

Cross-Functional Collaboration

• Partner with Regulatory and Medical Affairs teams to ensure all marketing communications and educational content comply with industry standards and legal frameworks.

• Coordinate with the sales force to provide effective field support, sales training aids, and customer-facing collateral.

• Help manage project timelines, marketing budgets, and agency/vendor relationships.

Qualifications & Skills

Education & Experience

• Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related Life Sciences/Biomedical field.

• Experience: Minimum of 3 years of professional experience in product management, brand marketing, or commercial marketing within the medical device, MedTech, or healthcare sector.

Technical & Professional Competencies

• Solid understanding of the medical device regulatory environment, compliance requirements, and healthcare market dynamics.

• Proficiency in digital marketing platforms, CRM software (e.g., Salesforce), and data analytics tools.

• Strong project management / Project Coordination skills with the ability to manage multiple priorities in a fast-paced environment.

Exceptional written, verbal communication, and presentation skills, with a proven ability to influence cross-functional teams.

Important information: This position is recruited by a remote Kelly office, not your local Kelly branch. Applicants must be legally permitted to work in the United States.

Why Kelly

The Managed Solutions practice within Kelly Outsourcing and Consulting Group (KellyOCG ) is one focus within the full array of Kelly Services workforce solutions.

Kelly Services has transformed from the staffing industry pioneer to a leading workforce solutions provider. KellyOCG is the distinguished outsourcing and consulting segment of Kelly Services, known for applying a forward-looking approach that enables companies to make strategic workforce planning decisions that impact their business and competitive advantage.

The Managed Solutions practice area of KellyOCG is dedicated to partnering with clients to architect and implement solutions that put them in a position to meet their operational obligation to their organization and freedom to focus on their more strategic business needs.

As a Kelly Services employee, you will have access to numerous perks, including:

• Vacation and sick pay

• Paid holidays

• 401(k) plan

• Group medical, vision, dental, life, and short-term disability insurance options

• Kelly Discounts on goods and services, auto and home insurance, and tuition at Kelly partner schools

• Kelly Learning Center offers free courses and trainings

• Weekly pay

About Kelly Services

As a workforce advocate for over 70 years, we are proud to have a role in managing employment opportunities for more than one million workers around the globe. We employ 550,000 of these individuals directly with the remaining workers engaged through our talent supply chain network of supplier partners. Revenue in 2015 was $5.5 billion. Visit kellyservices.com and connect with us on Facebook (https://www.facebook.com/kellyservices) , LinkedIn (http://www.linkedin.com/company/kellyservices) and Twitter (https://twitter.com/kellyservices) .

Kelly Services is an equal opportunity employer including, but not limited to, Minorities, Females, Individuals with Disabilities, Protected Veterans, Sexual Orientation, Gender Identity and is committed to employing a diverse workforce. Equal Employment Opportunity is The Law. (https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm)

As part of our promise to talent, Kelly supports those who work with us through a variety of benefits, perks, and work-related resources. Please note: The following benefits reflect Kelly's general offerings. Eligibility may vary by assignment, location, and job type. Kelly offers eligible employees voluntary benefit plans including medical, dental, vision, telemedicine, term life, whole life, accident insurance, critical illness, a legal plan, and short-term disability. As a Kelly employee, you will have access to a retirement savings plan, service bonus and holiday pay plans (earn up to eight paid holidays per benefit year), and a transit spending account. In addition, employees are entitled to earn paid sick leave under the applicable state or local plan.

Why Kelly Engineering

Your engineering skills are in demand, but how do you find the right fit? Easy. At Kelly Engineering, our team creates expert talent solutions to solve the world’s most critical challenges. We connect you with leading organizations where you can collaborate on innovative projects, work with cutting-edge technologies and accelerate your growth. Whether you prefer the variety and flexibility of short-term projects or are looking for a long‑term opportunity, we’re here to guide you to the next step in your engineering career.

About Kelly

Work changes everything. And at Kelly, we’re obsessed with where it can take you. To us, it’s about more than simply accepting your next job opportunity. It’s the fuel that powers every next step of your life. It’s the ripple effect that changes and improves everything for your family, your community, and the world. Which is why, here at Kelly, we are dedicated to providing you with limitless opportunities to enrich your life—just ask the 300,000 people we employ each year.

Kelly is committed to providing equal employment opportunities to all qualified employees and applicants regardless of race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or any other legally protected status, and we take affirmative action to recruit, employ, and advance qualified individuals with disabilities and protected veterans in the workforce. Requests for accommodation related to our application process can be directed to the Kelly Human Resource Knowledge Center. Kelly complies with the requirements of California’s state and local Fair Chance laws. A conviction does not automatically bar individuals from employment. Kelly participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

Kelly may use AI-powered tools during the recruitment and hiring process. For full details, including how Kelly uses AI, your rights, and how to request a reasonable accommodation, visit the Recruitment Artificial Intelligence Notice (https://www.kellyservices.com/hubfs/myKelly/Resources/Employment_Policies/Recruitment-Artificial-Intelligence-Notice.pdf?hsLang=en).

Kelly Services is proud to be an Equal Employment Opportunity and affirmative action employer. We welcome, value, and embrace diversity at all levels and are committed to building a team that is inclusive of a variety of backgrounds, communities, perspectives, and abilities. At Kelly, we believe that the more inclusive we are, the better services we can provide. Requests for accommodation related to our application process can be directed to Kelly’s Human Resource Knowledge Center. Kelly complies with the requirements of California’s state and local Fair Chance laws. A conviction does not automatically bar individuals from employment.