Marketing Associate

PEI; New York (NY); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Annual leave: 24 days + 9 holidays

Sick leave: 56 hours + last week of in

Paid parental leave: 12 weeks

Medical coverage (US) through Anthem

Dental, vision, FSA & HSA options

401k with 3% employer match

Volunteer days: 4 per year

Employee incentive reward plan

Job summary

PEI Group in New York is seeking a Marketing Associate to support marketing activities across our US events portfolio. You will develop data-driven campaigns, execute email, digital, and social programs, and coordinate content with the design and data teams to drive attendee engagement.

You are highly organized, able to multi-task in a fast-paced environment, and collaborate with a global marketing team. Bachelor’s degree and 1+ years in B2B events marketing preferred.

Qualifications

• Bachelor’s degree in marketing or related field.
• 1+ years in B2B membership and events marketing preferred.
• Strong written and verbal communication skills.
• Experience with email development systems and CRM.
• Ability to manage multiple tasks and meet deadlines.

Responsibilities

• Understand market opportunity and build targeted email data sets.
• Plan and execute marketing across email, digital, social, and website.
• Collaborate with senior marketers to optimize event outcomes.
• Create and send email campaigns and report on KPIs.
• Maintain and update event websites and content.
• Execute social media campaigns and collaborate with design.
• Negotiate media partnerships and liaise with suppliers.

Skills

Email marketing

Social media

Content creation

Copywriting

Data analysis

Project management

MS Office

Education

Bachelor’s Degree in Marketing or related field

Tools

CRM systems

CMS platforms

Email marketing tools

Google Analytics

Job description

About The Role

Our vision is to nurture PEI Groupand our business information and event brands to become must-have resources andnetworks, so that private market investors, managers and service providers canbetter meet their business objectives and outperform in their markets.

The marketing team will be strategicpartners to the business, collaborating to design and deliver customer-centric,creative and high-performance programs which improve brand preference, engagemore market professionals and underpin commercial success.

The Marketing Associate, based in New York, will support the marketing activity across our events within the US portfolio. You will build marketing plans to generate results-driven marketingcampaigns across a portfolio of events and will be responsible for the execution of all marketing activities including email, website, digital,analysis, data selections, copywriting and social media.

The idealcandidate is a highly organised individual with the ability to multi-task in a fast-paced environment. Strong prioritisation skills are key. You should be a confident individual able to work and communicate with a large global marketing team as this will be a daily part of your role.

Responsibilities:

• Understand the market opportunity, current penetration by firm type and role persona, and work with the data team to build targeted email data sets to expand our share of the market.
• Planning and execution of marketing across the full marketing mix (email, digital channels, social media, website).
• Work closely with senior members of the marketing team to deliver the best result for the event.
• Create and send email campaigns, report on activity, response rates, targets and KPIs.
• Build and maintain websites, update content regularly as required, suggest improvements.
• Create and implement social media campaigns.
• Work within templates and together with the design team to create and update content pieces.
• Negotiate and manage media partnerships.
• Liaise with suppliers including designers, digital marketing partners, printers.

About You

Experience & Skills

• Bachelor’s Degree - B.S. or B.A. and ideally at least 1 years’ experience working in a B2b membership and events marketing team.
• Attention to detail, strong written and verbal communication skills.
• Ability to work to deadlines and prioritise tasks, comfortable working as part of a global team, also with colleagues in events and networks.
• Confident working with numbers, spreadsheets and the full Microsoft Office suite
• Knowledge of and experience using social media platforms.
• Experience with email development systems, web-based software, back-end website CMS and CRM.
• Energy and confidence in dealing with and influencing a variety of stakeholders, calm under pressure.
• Creative thinker and problem solver, eager to suggest new ideas/ways of doing things
• Strong creative copywriting skills.
• Learning mindset - keen to develop understanding and expertise in our markets and audiences, relationships across the business and within the industry.

About Us

PEI Group is the leading global provider of business intelligence, data, analytics, and events for private markets professionals.

Through meticulously sourced data, deep analytical expertise, and a trusted journalistic heritage, PEI delivers vital intelligence to sharpen the decision-making of more than 30,000 investors, asset managers, and service providers.

With over two decades of strong growth, PEI operates across ten asset classes including private equity, private credit, private real estate, and private infrastructure, through our portfolio of premium research platforms, membership networks, and global events.

Our 500-strong team operating from six offices, equips private market professionals with the relationships, opportunities, and critical market insights they need to navigate evolving markets and achieve stronger investment outcomes.

Benefits & Perks (US)

• 24 days of annual leave (increasing with tenure), plus 9 paid holidays
• 56 hours of sick leave and the last week of the year off globally
• Up to 12 weeks of paid parental leave
• Nationwide medical coverage through anthem blue cross blue shield, with at least one plan covered at no cost for you and your dependants
• Dental, vision, FSA & HSA options, plus voluntary benefits (commuter, disability, legal and pet insurance)
• 401k with 3% employer match through Empower – eligible from day one – no wait period
• 4 paid volunteer days per year and access to EAP and Health Advocate resources
• Participation in our Employee Incentive Reward plan (EIRP), with unit allocations tied to a future private equity exit

At PEI we value diverse talent and welcome applications from everyone – regardless of background. We are an equal opportunity employer and our inclusive culture at PEI is reflected in every stage of the recruitment journey. Please inform us at initial stages of the recruitment process if you require any reasonable adjustments and we can accommodate this.

PEI Group supports flexible working arrangements, and we welcome career returners.