Marketing Assistant

On Lok; San Francisco (CA); On-site; USD 45,000 - 59,000; Part time

Benefits offered by this job

Medical, Dental, and Vision coverage

403(b) retirement plan

Flexible Spending Account

Scholarships and EAP

Discounts and additional perks

Job summary

On Lok is seeking a Marketing Assistant in San Francisco to drive campaigns, analyze data, and support enrollment efforts. You’ll work under the Marketing Manager to understand the full marketing mix and use digital tools to analyze consumer behavior and ROI.

The role emphasizes collaboration with design/content teams, SEO initiatives, event support, and maintaining marketing records. Ideal candidates have a marketing degree and strong communication skills.

Qualifications

• Bachelor's degree in Marketing or related field.
• Proven work experience as Marketing Associate/Assistant or similar role.
• Knowledge of marketing digital tools and techniques.
• Able to analyze problems and strategize for better solutions.
• Excellent communication and presentation skills.
• Strong analytical skills with a goal-oriented attitude.
• Experience with SEO/SEM campaigns.
• Proficient in MS Excel, web analytics and Google Adwords.

Responsibilities

• Support brainstorming and ideation of new marketing campaigns.
• Collaborate with design and content teams to create print and digital material.
• Help develop and implement strategies with the marketing team.
• Support campaigns and digital marketing, plan activities, and assist events.
• Perform market research and analyze ROI and KPI metrics.
• Create reports on marketing and enrollment metrics and traffic rankings.
• Maintain records of marketing metrics and results of campaigns.
• Share reports with Enrollment teams and monitor peers' activities.
• Help establish brand standards and maintain digital assets.

Skills

Marketing knowledge

Communication skills

Analytical skills

SEO/SEM campaigns

MS Excel / analytics tools

Education

Bachelor's degree in Marketing or related field

Tools

MS Excel

Web analytics

Google Adwords

Job description

Posting Range: USD $32.81/Hr. - $43.74/Hr.

On Lok

Dedicated to The Care of Elders:

On Lok is a not-for-profit organization founded in the early 1970s by a group of citizens concerned about the plight of elders and the lack of long term options in the community. On Lok serves as the administrative arm of a group of five affiliated non-profit organizations. Its functions include research and development, human resources, fundraising and management information systems.

We understand the importance of a system that works together. Your expertise, drive and passion can help us carry out our mission to improve lives and advance healthcare.

Join our team of leaders to begin a rewarding career!

POSITION SUMMARY: Under the direction and supervision of the Marketing Manager, the Marketing Assistant delivers business goals through strong marketing campaigns. The Marketing Assistant will understand the full marketing mix and be familiar with ways to analyze market research and consumer behavior.

DUTIES / RESPONSIBILITIES:

1. Support brainstorming and ideation of new marketing campaigns.
2. Collaborate with marketing design and content teams to create print and digital material.
3. Help develop and implement strategies with marketing team.
4. Support marketing campaigns and digital marketing by:
   1. Working with Marketing Manager and team to plan and implement marketing activities
   2. Assisting with organizing promotional events
   3. Supporting initiatives to improve reach to customers through SEO campaigns
5. Conduct market research to identify new targeting opportunities.
6. Create spreadsheets and analyze quantitative data to interpret ROI and KPI metrics.
7. Create reports on marketing and enrollment metrics, e.g., conversion rates.
8. Gather and analyze consumer behavior data (e.g. web traffic and rankings).
9. Maintain and update records of marketing metrics and results of past campaigns.
10. Prepare and share reports with Enrollment teams.
11. Monitor peers' marketing activities.
12. Assist in setting brand standards, mission, and goals.
13. Maintain digital assets and collateral inventory.
14. Establish workflows for evaluating internal marketing requests.
15. All other reasonably related duties as assigned.

QUALIFICATIONS (knowledge, skills, abilities):

1. Bachelor's degree in Marketing or related field.
2. Proven work experience as a Marketing Associate, Marketing Assistant or similar role.
3. Knowledge of marketing-related digital tools and techniques.
4. Able to analyze problems and strategize for better solutions.
5. Excellent communication and presentation skills.
6. Strong analytical skills with a goal-oriented attitude.
7. Experience with SEO/SEM campaigns.
8. Solid computer skills, including MS Excel, web analytics and Google Adwords.
9. Displays high integrity and honesty, and an enthusiasm for marketing as a profession.

On Lok's Employee Benefits include (eligible for any regular position for 20 hr/wk or more):

• Medical, Dental, and Vision coverage
• Retirement Savings Plan 403(b) and Term Life/AD&D Insurance
• Flexible Spending Account, Commuter Checks, MLA scholarships, Employee Assistance Program (EAP)
• Pet Insurance and additional discounts
• Holidays (10 per year), vacation time, sick leave, and long-term disability insurance

Your final compensation offer will be determined based on factors such as skills, experience, education, and licenses/certifications. The pay range is expressed as an hourly rate regardless of FLSA status. Exempt positions are paid salaried and are not subject to overtime.

Pursuant to the San Francisco Fair Chance Ordinance, and state and federal laws (including federal PACE requirements at 42 CFR 460.64(a); 460.68(a), we will consider for employment qualified applicants with arrest and conviction records.

On Lok is an equal opportunity employer committed to a diverse and inclusive workforce. All applicants will receive consideration for employment without regard to sex (including pregnancy), race, religion, color, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, disability, medical condition, genetic information, marital status, age, military or veteran status, or any other legally protected status.

If you require reasonable accommodation to participate in the job application or interview process, to perform essential job functions and/or to receive other terms, privileges or benefits of employment please contact Recruitment ([e-mail]).