Marketing Assistant

Security Mentor; Monterey (CA); On-site; USD 45,000 - 65,000; Full time

Job summary

Security Mentor, a global leader in security awareness training, is seeking a Marketing Assistant to join our team in Monterey, CA. You will support Marketing and Sales, enhance our social media presence, and create content for website pages, blogs, and campaigns to drive traffic.

Ideal candidates have a marketing bachelor’s degree and 2–3 years of experience handling SEO/SEM, social media, and Google Ads. You are creative, data-driven, and able to work with cross-functional teams and travel for

Qualifications

• Bachelor’s degree in Marketing or a related field.
• 2-3 years of marketing experience for established companies.
• Experience managing SEO/SEM, social media, and Google Ads campaigns.
• Understanding of marketing, pricing, promotions, and sales.
• Experience creating content across multiple media and repurposing it.

Responsibilities

• Support Marketing and Sales teams across a range of activities.
• Enhance Security Mentor’s social media presence across LinkedIn, Twitter, and blogs.
• Create and manage content for website pages, social media, blogs and news to drive traffic.
• Research inbound marketing techniques and drive lead generation.
• Manage Google Ads and measure results.
• Research competitors and market characteristics.
• Develop and execute creative marketing campaigns including email and events.
• Analyze web traffic and customer behavior data.
• Assist with trade shows and event marketing.

Skills

Marketing experience

SEO/SEM

Social media

Google Ads

Content creation

Digital campaigns

Analytics

Travel willingness

Education

Bachelor's degree in Marketing

Tools

Adobe InDesign

Photoshop

Microsoft Office

Job description

Who we are

Security Mentor is a global leader and Gartner Magic Quadrant vendor in the security awareness training and education industry. We enable organizations to transform their workforces into cyber-savvy employees by helping people learn to stay safe and protect information online. Incorporated in 2008, our innovative products and services are used by Fortune 500 enterprises, state and local governments, nonprofits and education institutions.

What we're looking for

We are seeking a highly-motivated, creative, detail-oriented, and analytical Marketing Assistant to join our talented, dynamic team. You'll be a valuable member of the marketing team that builds awareness, thought leadership and demand.

Who you are

You are a well-rounded marketing professional ready to grow your career and make your mark with an established company on a growth track. You are energetic. You like to work with people. You like to do the right thing as well as learn and grow at this stage of your career. And you’re passionate about keeping people – at work and at home - safe in our cyber society.

What you’ll do

• Wide variety of responsibilities that support our Marketing and Sales teams
• Enhance Security Mentor’s social media presence primarily across LinkedIn, Twitter and blogs
• Create and manage content for website pages, social media, blogs and news to measurably drive more website traffic
• Research latest inbound marketing techniques for new strategies that will drive more quantity and quality prospects to Security Mentor’s website
• Manage Google Ads account and results
• Research competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases
• Develop and execute creative marketing efforts including email campaigns, expo marketing, and other activities.
• Gather and analyze customer behavior data in web traffic and rankings
• Assist with trade shows including marketing campaigns and trade show preparation
• Attend trade shows to assist with marketing and sales

What you bring

• Bachelor’s degree in Marketing or a related field
• 2-3 years of experience Marketing experience for established companies
• 2-3 years of experience managing SEO/SEM, social media, and/or Google Ads and display advertising campaigns
• Good understanding of marketing including market research, product positioning, social media, pricing, promotions, and sales
• Experience developing new content in a variety of media and adapting existing content for re-use
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Bright, quick, articulate, excellent presentation and interpersonal skills, and able to adapt to different internal and external decision makers
• Self-starter with a proven ability to problem solve, multitask, prioritize and work with all levels and departments within an organization
• Strong verbal and written communication skills
• Strong organizational and analytical skills
• Ability to work independently and as a team player
• Demonstrated maturity and integrity
• Passionate about business results, with a strong sense of accountability, metrics and ownership
• Must be willing and able to travel to offsite events
• Must be willing and physically able to help with event set-up and tear down

How you can highlight and differentiate yourself

• Experience working in enterprises and young, growing companies
• Experience communicating with marketing professionals and agencies
• Experience with the Adobe suite of products (i.e. InDesign and Photoshop) and the Microsoft Office Suite
• Active public, social presence and profile
• Experience working with high tech or information security company

What does success look like?

Security Mentor sells to business but engages people and requires a marketing approach that incorporates both sensibilities. You’ll help improve our brand, its awareness and its engagement with our target markets and prospects. You’ll increase visibility and demand for our services. And importantly, you’ll help accelerate our business.

Are you ready? We are. And if this looks like your dream match, we’d like to connect with you.

Equal Opportunity Employer

Security Mentor is an equal opportunity employer and prohibits discrimination or harassment. All qualified applicants will receive consideration for employment without regard to without regard to race, color, religion, gender, gender identity, sexual orientation or expression, national origin, age, disability or veteran status.

Job Type: Full-time

Experience

• Marketing Assistant: 2 years (Preferred)
• Managing SEO/SEM: 2 years (Preferred)
• Managing Social Media for Business: 2 years (Preferred)

Education

• Bachelor's (Required)

Location

• Monterey, CA (Required)

Work Authorization

• United States (Required)

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