Marketing and Training Executive

360 Digital Transformation; United States; Remote; USD 60,000 - 90,000; Full time

Job summary

360 Digital Transformation is seeking a Marketing & Training Executive to drive content creation, digital marketing, lead conversion, and training coordination across international clients.

You will craft SEO-friendly blogs, plan multi-channel campaigns, and align courses with client needs. This role offers remote work with UK time-zone hours and close collaboration with trainers and operations.

Qualifications

• 2–4 years of experience in Digital Marketing, Marketing, EdTech, Training, Inside Sales, or related roles.
• Strong understanding of SEO, content marketing, social media, email marketing and digital campaigns.
• Excellent written and verbal communication with confidence to engage international clients.
• Strong presentation, pitching, negotiation, upselling, and cross-selling skills.
• Ability to map customer requirements to training/course offerings.
• Proficient content writing for SEO-friendly blogs and social media.
• Strong follow-up, coordination and organizational skills.
• Proactive, self-driven with ability to manage multiple activities remotely.
• Comfortable working remotely in UK Time Zone hours and fluent in English.

Responsibilities

• Create SEO-optimized blog posts, website content, social media posts, newsletters, email campaigns, and other marketing content.
• Plan and execute marketing campaigns across SEO, social media, email, website, digital advertising, PR, and other channels.
• Conduct keyword research, competitor analysis, and market research to uncover opportunities.
• Manage and optimize digital campaigns, tracking traffic, engagement, leads, and conversions.
• Develop understanding of 360DT's courses, technologies, trainers, formats, and learning solutions.
• Handle incoming leads and communicate with international clients and prospects via calls, emails, and other channels.
• Recommend right courses/trainers based on client requirements; pitch, negotiate, and convert leads.
• Identify upsell/cross-sell opportunities and maintain timely follow-ups with prospects and customers.
• Coordinate with trainers, SMEs, and operations to ensure smooth delivery of confirmed programs.
• Support scheduling, trainer coordination, client communication, learner requirements, documentation, and post-training follow-ups.
• Maintain accurate lead, customer, course, and training data in CRM or trackers.
• Stay updated on AI trends, digital marketing practices, and developments in tech training.

Skills

Marketing experience

SEO

Content marketing

Social media

Email marketing

Digital campaigns

Communication

International clients

Negotiation

Upselling

Cross-selling

Content writing

Organization

Remote work

English proficiency

Tools

CRM systems

Google Analytics

Google Ads

Search Console

SEO tools

Email marketing platforms

Content creation tools

Job description

About 360 Digital Transformation

360 Digital Transformation (360DT) is a global technology training and capability development organization specializing in Artificial Intelligence, Cloud, Data, Machine Learning, and other emerging technologies. We work with learners and organizations worldwide to deliver live, instructor-led training, customized learning solutions, and technology capability-building programs. With a global network of experienced industry mentors and authorized technology partnerships, 360DT focuses on practical, industry-relevant learning solutions.

About the Role

We are looking for a Marketing & Training Executive who can work across content creation, digital marketing, lead conversion, and training coordination. The ideal candidate will be a proactive self-starter who can create engaging marketing content, understand customer training requirements, recommend relevant courses, and confidently interact with international clients.

Key Responsibilities

• Create SEO-optimized blog posts, website content, social media posts, newsletters, email campaigns, and other marketing content to strengthen 360DT's online presence.
• Plan and execute marketing campaigns across SEO, social media, email, website, digital advertising, PR, and other relevant channels.
• Conduct keyword research, competitor research, and basic market research to identify content and marketing opportunities.
• Manage and optimize digital campaigns while tracking key metrics such as traffic, engagement, leads, conversions, and campaign performance.
• Develop a strong understanding of 360DT's courses, technologies, trainers, training formats, and learning solutions.
• Handle incoming leads and communicate with international clients and prospective customers through calls, emails, and other channels.
• Understand client requirements and recommend the right courses, trainers, or training solutions based on their needs.
• Pitch relevant training programs, negotiate with prospects, and convert qualified leads into customers.
• Identify opportunities to upsell and cross-sell additional courses or related training solutions based on customer requirements.
• Maintain timely and structured follow‑ups with prospects and existing customers throughout the conversion process.
• Coordinate with trainers, SMEs, and internal operations teams to ensure smooth delivery of confirmed training programs.
• Support training operations including course scheduling, trainer coordination, client communication, learner requirements, documentation, and post‑training follow‑ups.
• Maintain accurate lead, customer, course, and training information in CRM systems or internal trackers.
• Stay updated on emerging technologies, AI trends, digital marketing practices, competitor activities, and developments in the technology training market.

Required Skills & Qualifications

• 2-4 years of experience in Digital Marketing, Marketing, EdTech, Training, Inside Sales, Customer Success, or a related role.
• Strong hands‑on understanding of SEO, content marketing, social media, email marketing, and digital campaigns.
• Excellent written and verbal communication skills with the confidence to speak with international clients.
• Strong presentation, pitching, negotiation, upselling, and cross‑selling skills.
• Ability to understand customer requirements and map them to the appropriate training/course offering.
• Strong content‑writing skills, particularly for SEO‑friendly blogs and social media content.
• Strong follow‑up, coordination, and organizational skills.
• A proactive and self‑driven approach, with the ability to take ownership of tasks without constant supervision.
• Ability to manage multiple marketing and training activities simultaneously.
• Comfortable working remotely and operating in UK Time Zone working hours.
• Strong proficiency in English, both written and spoken.

Preferred Qualifications

• Prior experience in EdTech, corporate training, IT training, or the technology sector.
• Exposure to AI, Cloud, Data, Machine Learning, or other technology domains.
• Experience working with international or B2B/B2C customers.
• Familiarity with CRM systems, Google Analytics, Google Ads, Search Console, SEO tools, email marketing platforms, and content creation tools.