Digital Marketing Executive

Kzen Tech; Houston (TX); On-site; USD 55,000 - 75,000; Full time

Job summary

Kzen Tech in Houston, TX, seeks a hands-on Digital Marketing Specialist to plan and execute campaigns, optimize SEO, manage content and social media, and support performance marketing efforts. You will analyze data with GA4, Search Console, and other tools, and report insights to improve leads and conversions.

The ideal candidate embraces learning, works across multiple channels, and stays current with trends in AI-assisted content creation and digital marketing best practices.

Qualifications

• Strong understanding of SEO and digital marketing fundamentals.
• Knowledge of Google Ads and social media marketing.
• Good content writing and communication skills.
• Familiarity with Google Analytics and Search Console.
• Basic understanding of WordPress is a plus.
• Analytical mindset with a willingness to learn.
• Ability to manage multiple tasks and meet deadlines.
• Passion for experimenting, learning and improving results.

Responsibilities

• Plan and execute digital marketing campaigns
• Manage SEO activities including on-page, off-page & technical SEO
• Conduct keyword & competitor research
• Create and manage social media content and campaigns
• Support Google Ads & performance marketing campaigns
• Create engaging website and marketing content
• Monitor website traffic, rankings, leads & campaign performance
• Work with Google Analytics, Search Console and other marketing tools
• Identify new digital marketing opportunities and trends
• Prepare performance reports and provide actionable insights

Skills

SEO fundamentals

Digital marketing

Google Ads

Social media

Content writing

Analytics

WordPress

GTag Manager

AI content tools

Conversion optimization

Tools

GA4

Google Search Console

GTag Manager

WordPress

Google Ads

Meta Ads

Job description

• Plan and execute digital marketing campaigns
• Manage SEO activities including on-page, off-page & technical SEO
• Conduct keyword & competitor research
• Create and manage social media content and campaigns
• Support Google Ads & performance marketing campaigns
• Create engaging website and marketing content
• Monitor website traffic, rankings, leads & campaign performance
• Work with Google Analytics, Search Console and other marketing tools
• Identify new digital marketing opportunities and trends
• Prepare performance reports and provide actionable insights

Preferred candidate profile:

• Strong understanding of SEO & digital marketing fundamentals
• Knowledge of Google Ads & social media marketing
• Good content writing and communication skills
• Familiarity with Google Analytics & Search Console
• Basic understanding of WordPress is a plus
• Analytical mindset with a willingness to learn
• Ability to manage multiple tasks and meet deadlines
• Passion for experimenting, learning and improving results

Skills:

• GA4, Search Console, GTag Manager
• WordPress experience
• Google ads, Meta ads
• AI tools & AI-assisted content creation
• Basic understanding of conversion optimization