Marketing Strategist

Georgia Tech; Atlanta (GA); On-site; USD 57,000 - 81,000; Full time

Job summary

Georgia Institute of Technology in Atlanta seeks a Campus Services Marketing and Communications lead to develop and execute integrated marketing strategies for campus units.

You will work with unit management, faculty, staff, and external media to promote products and services, ensure brand standards, manage budgets, and guide creative production.

Qualifications

• Bachelor's degree in communications, marketing, journalism or related field or equivalent combination of education and experience
• Four to six years of related experience
• Strong writing and communication skills; ability to convey complex ideas clearly

Responsibilities

• Conduct and utilize market research to recommend marketing communications strategies
• Interact with external and internal media to publish messages and write press releases
• Develop content and oversee design/production for print collateral
• Coordinate interviews and public appearances of unit personnel
• Ensure Institute graphic and style standards are followed in all material
• Administer unit marketing/communications budget
• Perform other duties as assigned

Skills

Writing

Communication

Creativity

Media relations

Complex ideas

Organizational skills

Office software

Education

Bachelor's Degree in Communications, Marketing, Journalism or related field

Job description

Job Information

Location: Atlanta, Georgia

Full/Part Time: Full-Time

Regular/Temporary: Regular

About Us

Georgia Tech prides itself on its technological resources, collaborations, high-quality student body, and its commitment to building an outstanding and diverse community of learning, discovery, and creation. We strongly encourage applicants whose values align with our institutional values, as outlined in our strategic plan. These values include academic excellence, diversity of thought and experience, inquiry and innovation, collaboration and community, and ethical behavior and stewardship. Georgia Tech has policies to promote a healthy work-life balance and is aware that attracting faculty may require meeting the needs of two careers.

About Georgia Tech

Georgia Tech is a top-ranked public research university situated in the heart of Atlanta, a diverse and vibrant city with numerous economic and cultural strengths. The Institute serves more than 45,000 students through top-ranked undergraduate, graduate, and executive programs in engineering, computing, science, business, design, and liberal arts. Georgia Tech's faculty attracted more than $1.4 billion in research awards this past year in fields ranging from biomedical technology to artificial intelligence, energy, sustainability, semiconductors, neuroscience, and national security. Georgia Tech ranks among the nation's top 20 universities for research and development spending and No. 1 among institutions without a medical school.

Georgia Tech's Mission and Values

1. Students are our top priority.
2. We strive for excellence.
3. We thrive on diversity.
4. We celebrate collaboration.
5. We champion innovation.
6. We safeguard freedom of inquiry and expression.
7. We nurture the wellbeing of our community.
8. We act ethically.
9. We are responsible stewards.

Over the next decade, Georgia Tech will become an example of inclusive innovation, a leading technological research university of unmatched scale, relentlessly committed to serving the public good; breaking new ground in addressing the biggest local, national, and global challenges and opportunities of our time; making technology broadly accessible; and developing exceptional, principled leaders from all backgrounds ready to produce novel ideas and create solutions with real human impact.

Department Information

The Campus Services Marketing and Communications team provides strategic marketing and communications support across all Campus Services units at Georgia Tech. The team develops and executes integrated marketing strategies, campaigns, and communications initiatives that advance organizational priorities, strengthen brand awareness, and drive engagement among students, faculty, staff, and other key audiences.

Job Summary

Lead in communications efforts designed to market a campus unit's products and/or services to target audiences. This position leads in the development of communications materials and promotional efforts with media representatives. This position will interact on a consistent basis with: unit management and personnel, customers and vendors. This position typically will advise and counsel: unit management and media representatives. This position will supervise: NA.

Responsibilities

• Job Duty 1 - Conduct and utilize market research as necessary to recommend appropriate marketing communications strategies
• Job Duty 2 - Interact with external and internal media to generate publication of messages related to marketing efforts; write press releases related to products or services
• Job Duty 3 - Develop content and oversee the design and production process for print collaterals
• Job Duty 4 - Coordinate interviews and public appearances of unit personnel in support of marketing efforts
• Job Duty 5 - Consult with Institute Communications and Marketing to ensure that Institute graphic and style standards are followed in all material
• Job Duty 6 - Administer unit marketing/communications budget
• Job Duty 7 - Perform other duties as assigned

Required Qualifications

Educational Requirements

Bachelor's Degree in Communications, Marketing, Journalism or related field or equivalent combination of education and experience

Required Experience

Four to six years of job related experience

Knowledge, Skills, & Abilities

SKILLS

This job requires advanced skills in writing and communication, creativity and ability to incorporate a variety of resources and tools to develop marketing materials. Skill in establishing and maintaining effective relationships with external media representative is required. Requires ability to understand complex and/or highly technical ideas and programs and communicate them in lay terms. Also required are organizational and communications skills as well as use of office and specialized computer applications.

USG Core Values

The University System of Georgia is comprised of our 26 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found online at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct

Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found online at https://www.usg.edu/policymanual/section6/C2653

Equal Employment Opportunity

The Georgia Institute of Technology (Georgia Tech) is an Equal Employment Opportunity Employer. The Institute is committed to maintaining a fair and respectful environment for all. To that end, and in accordance with federal and state law, Board of Regents policy, and Institute policy, Georgia Tech provides equal opportunity to all faculty, staff, students, and all other members of the Georgia Tech community, including applicants for admission and/or employment, contractors, volunteers, and participants in institutional programs, activities, or services. Georgia Tech complies with all applicable laws and regulations governing equal opportunity in the workplace and in educational activities.

Equal opportunity and decisions based on merit are fundamental values of the University System of Georgia ("USG") and Georgia Tech. Georgia Tech prohibits discrimination, including discriminatory harassment, on the basis of an individual's race, ethnicity, ancestry, color, religion, sex (including pregnancy), national origin, age, disability, genetics, or veteran status in its programs, activities, employment, and admissions. Further, Georgia Tech prohibits citizenship status, immigration status, and national origin discrimination in hiring, firing, and recruitment, except where such restrictions are required in order to comply with law, regulation, executive order, or Attorney General directive, or where they are required by Federal, State, or local government contract.

Other Information

This is not a supervisory position.

This position does not have any financial responsibilities.

This position will not be required to drive.

This role is not considered a position of trust.

This position does not require a purchasing card (P-Card).

This position may travel 1% - 24% of the time.

This position does not require security clearance.

Location: Atlanta, GA

Salary Range: $56,679.00 - $81,274.00 commensurate with experience

Job Grade: G06

Background Check

A successful candidate must be able to pass a background check. Please visit: https://usg.policystat.com/policy/19298143/latest