Marketing and Communications Manager

CFE International LLC; Houston (TX); On-site; USD 95,000 - 150,000; Full time

Job summary

CFE International in Houston seeks a Marketing & Communications Manager to lead its marketing, brand, and communications strategy, coordinating internal and external messaging to strengthen engagement and trust. The role oversees corporate communications, brand standards, and social media, translating between English and Spanish to connect a binational workforce and stakeholders.

You will partner with leadership and teams to develop plans, measure impact, and drive opportunities that elevate

Qualifications

• Bachelor's degree or equivalent experience in marketing/communications or related field.
• 5+ years in marketing/communications or related roles.
• Excellent written, verbal and presentation skills in English and Spanish.
• Experience developing strategies, campaigns, and multi-channel content.

Responsibilities

• Lead integrated marketing and communications strategy aligned with priorities and objectives.
• Maintain brand standards and corporate voice across channels and materials.
• Oversee internal and external communications, including executive messaging.
• Develop external marketing initiatives to strengthen brand visibility and business development.
• Translate and refine communications between English and Spanish for binational audiences.
• Manage social media presence and content strategy to boost engagement and employer branding.
• Collaborate with Leadership and cross-functional teams on communication plans and marketing solutions.
• Measure impact through engagement metrics and provide actionable insights.

Skills

Bilingual English/Spanish

Strategic thinking

Storytelling

Project management

Brand management

Content creation

Social media management

Stakeholder engagement

Education

Bachelor's degree in Marketing/Communications/Journalism/Public Relations or related field

Tools

Microsoft Office

Job description

The Marketing & Communications Manager leads CFE International's marketing, brand, and communications strategy, serving as the steward of how the company communicates internally and externally. This role is responsible for developing and executing integrated communication and marketing initiatives that strengthen employee engagement, support business priorities, elevate brand awareness, and enhance stakeholder trust.

As the organization's communications and brand leader, this position manages official corporate communications, oversees brand standards and social media presence, and ensures consistent messaging across all channels. The role also serves as a key translator of information, ideas, and business priorities between English- and Spanish-speaking audiences, helping connect teams, leaders, and stakeholders across a binational operating environment.

The ideal candidate combines strategic thinking, exceptional storytelling, and strong business partnership skills to ensure CFEi communicates with clarity, consistency, and impact.

Key Responsibilities

• Lead and execute CFEi's integrated marketing and communications strategy, aligning messaging, campaigns, and initiatives with organizational priorities and business objectives.
• Serve as the steward of the CFEi brand, ensuring consistency in messaging, visual identity, brand standards, and corporate voice across all communication channels and materials.
• Manage official company communications, including formal memos, organizational announcements, leadership communications, policy updates, and other internal corporate communications.
• Develop and oversee external communications and marketing initiatives that strengthen brand visibility, stakeholder engagement, corporate reputation, and business development efforts.
• Create and deliver compelling content including presentations, newsletters, campaigns, marketing collateral, digital content, and executive communications for internal and external audiences.
• Translate, adapt, and refine communications between English and Spanish, ensuring messages are accurate, culturally appropriate, and effective across a binational workforce and stakeholder base.
• Manage CFEi's social media presence and content strategy, driving brand awareness, employee engagement, employer branding, and organizational visibility.
• Partner with Leadership, Human Resources, Commercial, Business Development, and operational teams to develop communication plans and marketing solutions that support organizational goals.
• Measure and optimize communication effectiveness through engagement metrics, audience insights, and reporting, providing recommendations that improve reach, understanding, and impact.
• Lead or support special projects, change initiatives, executive priorities, organizational events, and other communications and marketing efforts as business needs evolve, providing expertise that advances CFEi's strategic objectives.

Qualifications & Experience

Required

• Bachelor's degree in Marketing, Communications, Journalism, Business, Public Relations, or a related field, or equivalent professional experience.
• Five or more years of progressive experience in marketing, communications, corporate communications, public relations, or related disciplines.
• Exceptional written, verbal, and presentation skills in both English and Spanish.
• Experience developing communication strategies, managing campaigns, and delivering content across multiple communication channels.
• Experience managing brand standards, social media platforms, marketing materials, digital content, and corporate communications.
• Proficiency with Microsoft Office and common content creation, design, communications, and marketing tools.
• Strong organizational and project management skills with the ability to manage multiple priorities and stakeholders.
• Sound judgment and discretion when handling confidential information and sensitive communications requiring executive, legal, or compliance review.

Preferred

• Experience in the energy sector, regulated industries, infrastructure, utilities, or industrial organizations.
• Experience supporting a binational U.S.-Mexico organization or multicultural workforce.
• Experience building, formalizing, or scaling a marketing and communications function, including governance, brand standards, reporting, channel management, and communication planning.
• Experience supporting executive communications, change management, employer branding, or recruitment marketing initiatives.

WHO WE ARE

CFE International is a Houston-based affiliate of Comisión Federal de Electricidad (CFE), Mexico’s state-owned electric utility. We are responsible for supplying natural gas to support power generation in Mexico and for marketing natural gas within the United States. As a dynamic and mission-driven company, we are committed to strengthening Mexico’s energy security through the reliable and strategic supply of natural gas. Our operations play a vital role in ensuring the continuous generation of electricity for millions of Mexican homes and businesses.

WHO YOU ARE

You are a strategic communicator, brand champion, and creative storyteller who understands that effective communication shapes culture, drives engagement, and builds trust. You thrive in environments where you can bring structure to complexity, influence across functions, and turn ideas into meaningful action. You are equally comfortable developing strategy, advising leaders, writing executive communications, managing social media, overseeing brand standards, and executing high-quality content.

You excel at building relationships, proactively identifying communication opportunities, and translating complex business information into messages that resonate with diverse audiences. Most importantly, you are energized by the opportunity to help shape the voice, presence, and reputation of a growing organization.

WHY THIS ROLE MATTERS

This role is instrumental in shaping how CFE International communicates, connects, and grows. As the organization's central communications and brand leader, the Marketing & Communications Manager helps ensure employees are informed, leaders are supported, stakeholders are engaged, and the company's story is told with clarity and consistency.

By connecting business priorities, employee engagement, brand strategy, social media presence, and executive communications, this role helps strengthen alignment, build trust, elevate visibility, and enhance the overall reputation of CFE International. The impact of this position extends across every level of the organization, making it a key contributor to CFEi's continued growth and success.