Marketing and Communications Manager

Michigan Language Assessment; Ann Arbor (MI); Hybrid; USD 85,000 - 125,000; Full time

Job summary

Michigan Language Assessment seeks a Marketing and Communications Manager to lead website content, digital marketing initiatives, public relations, and brand governance. The role drives messaging, thought leadership, and multi-channel distribution to raise brand awareness and industry authority.

You will oversee budgets, vendor relationships, and internal/external communications, contributing to strategic planning and global brand consistency.

Qualifications

• The candidate holds a Bachelor's in marketing, communications or related field.
• Excellent oral and written communication skills with strong editing ability.
• Experience delivering digital campaigns end to end with analysis.
• Experience working with internal creative teams and external agencies.
• Experience in budget creation and fiscal management.

Responsibilities

• Lead website content, digital marketing initiatives, PR, and brand governance.
• Develop and implement marketing and stakeholder communications to raise brand awareness.
• Oversee messaging, thought leadership, white papers, and media relations.
• Manage marketing budgets, vendors, and agencies; lead the marketing team.
• Ensure consistent brand and product positioning across channels.

Skills

Excellent written and verbal comms

Strong writing and editing

Project management

Marketing analytics

CMS / email marketing / SEO tools

Digital campaign management

Budget management

Stakeholder engagement

Team leadership

Education

Bachelor's degree in marketing, communications or related field

Master's degree in marketing and communications

Tools

CRM

Microsoft Office

Marketing calendars

Job description

Who We Are

The Michigan Language Assessment team is diverse, dynamic, and committed to building and strengthening a culture of inclusion, support, innovation, adaptability, quality, and trust. You'll have the chance to collaborate with peers from more than a dozen countries as you help us grow domestically and globally. We believe in hard work and the importance of personal time. We believe good ideas can come from anyone in the organization. We believe that difficult projects and hard tasks can be accomplished in an atmosphere that's collegial and supportive, because we're all in this together. To find out more about Michigan Language Assessment, visit us at https://michiganassessment.org/about-us/.

Job Summary

The Marketing and Communications Manager will serve as the lead for website content, digital marketing initiatives, public relations, and brand governance. This position is responsible for developing and implementing marketing and stakeholder communications that raise brand awareness, support product visibility, strengthen reputation, and position the organization as an industry authority. The manager oversees messaging, approvals, thought leadership, white papers, media relations, and original marketing content distributed through a diverse range of channels. The manager ensures high-quality service to stakeholders through, data-informed decision-making, diligent management of marketing budgets, oversight of vendors and agencies, and strong leadership of the marketing team. This position is responsible for providing oversight for marketing, brand, product positioning, reputation management, and all internal and external communications, ensuring brand awareness and consistency for the organization's brand and products. As a member of the management team, they contribute to the development and furtherance of our organizational strategic plans, is the organizations global marketing expert and facilitates cross functional initiatives and processes related to marketing initiatives and brand awareness for the organization.

Modes of Work

Positions that are eligible for hybrid or mobile/remote work mode are at the discretion of the hiring department. Work agreements are reviewed annually at a minimum and are subject to change at any time, and for any reason, throughout the course of employment. Learn more about the work modes.

Work Locations

Michigan Language Assessment is seeking candidates within commuting distance to Ann Arbor. This is a hybrid position with occasionally scheduled in person activities.

Upon request, qualified candidates outside of the Ann Arbor area may be considered.

Application Deadline

Job openings are posted for a minimum of seven calendar days. The review and selection process may begin as early as the eighth day after posting. This opening may be removed from posting boards and filled any time after the minimum posting period has ended.

U-M EEO Statement

The University of Michigan is an Equal Opportunity Employer. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants, including protected veterans and individuals with disabilities.

Required Qualifications*

• Bachelor's degree in marketing, communications or related field
• Excellent oral and written communication skills
• Strong writing and editing skills
• Excellent time management skills and ability to work to meet deadlines
• Strong analytical skills and data-driven thinking
• Competent in standard IT software packages including, Microsoft Office and CRM
• Competent in marketing analytics and, marketing calendar toolsProficiency with digital marketing platforms, including CMS, email marketing, social media management, paid digital advertising, and SEO tools
• Meticulous attention to detail
• Excellent presentation skills and ability to work with stakeholders - internal and external
• Experience working in a marketing and communications management role
• Experience building and executing digital campaigns end to end, including strategy, build, launch, and performance analysis
• Experience working with internal creative teams and outside agencies/ consultants
• Experience delivering communications and public relations, including media relations and organizational announcements
• Experience in budget creation and fiscal management
• Experience in brand governance and managing stakeholder relations
• Experience managing a team and training staff
  

Desired Qualifications*

• Master's degree in marketing and communications or related field
• Solution oriented
• Creative writing skills and storytelling
• Intercultural awareness
• Proficient in Spanish and/or other languages
• Ability to analyse customers' needs, expectations, and behaviors
• Data visualization, infographics, dashboards development
• Experience in Marketing Automation Systems
• Experience commissioning or editing thought leadership, white papers, or research content
• Experience in project management
• Experience working with educational, academic, or assessment-related projects and audiences
• B2B and B2C digital campaign experience across international audiences