Global Marketing & Communications Lead (Hybrid)

MarketingHire; Ann Arbor (MI); Hybrid; USD 85,000 - 125,000; Full time

Job summary

Michigan Language Assessment seeks a Marketing and Communications Manager to lead website content, digital marketing initiatives, public relations, and brand governance. The role drives messaging, thought leadership, and multi-channel distribution to raise brand awareness and industry authority.

You will oversee budgets, vendor relationships, and internal/external communications, contributing to strategic planning and global brand consistency.

Qualifications

• The candidate holds a Bachelor's in marketing, communications or related field.
• Excellent oral and written communication skills with strong editing ability.
• Experience delivering digital campaigns end to end with analysis.
• Experience working with internal creative teams and external agencies.
• Experience in budget creation and fiscal management.

Responsibilities

• Lead website content, digital marketing initiatives, PR, and brand governance.
• Develop and implement marketing and stakeholder communications to raise brand awareness.
• Oversee messaging, thought leadership, white papers, and media relations.
• Manage marketing budgets, vendors, and agencies; lead the marketing team.
• Ensure consistent brand and product positioning across channels.

Skills

Excellent written and verbal comms

Strong writing and editing

Project management

Marketing analytics

CMS / email marketing / SEO tools

Digital campaign management

Budget management

Stakeholder engagement

Team leadership

Education

Bachelor's degree in marketing, communications or related field

Master's degree in marketing and communications

Tools

CRM

Microsoft Office

Marketing calendars

Job description

Michigan Language Assessment seeks a Marketing and Communications Manager to lead website content, digital marketing initiatives, public relations, and brand governance. The role drives messaging, thought leadership, and multi-channel distribution to raise brand awareness and industry authority.

You will oversee budgets, vendor relationships, and internal/external communications, contributing to strategic planning and global brand consistency.