Global Marketing & Communications Leader — Hybrid/Remote

TalentAlly; Ann Arbor (MI); Hybrid; USD 80,000 - 140,000; Full time

Job summary

Michigan Language Assessment is seeking a Marketing and Communications Manager to lead branding, product positioning, reputation management, and all internal and external communications. They will oversee website content, digital marketing initiatives, public relations, and brand governance to raise awareness and position the organization as an authority.

As a management team member, you will develop and execute the annual marketing plan, manage budgets and analytics, and lead a diverse team

Qualifications

• Bachelor's degree in marketing, communications or related field.
• Strong writing, editing and communication skills.
• Proven ability to manage marketing budgets and analytics.
• Experience leading digital campaigns and cross-functional teams.
• Experience in brand governance and stakeholder relations.

Responsibilities

• Lead marketing, brand, product positioning, and thought leadership initiatives.
• Develop and implement the annual marketing plan aligned with strategy.
• Globally manage website, SEO and marketing automation, with regional leadership.
• Build and optimize campaigns to grow engagement and brand recognition.
• Oversee email marketing, paid digital advertising, and campaign assets.
• Create high-impact, brand-aligned content for multiple channels.

Skills

Oral & written comms

Writing & editing

Time management

Analytical thinking

Data-driven

Marketing leadership

Digital campaigns

Public relations

Budgeting

Brand governance

Team leadership

Education

Bachelor's in marketing/communications

Master's in marketing/communications

Tools

CRM

CMS

Email marketing

SEO tools

Marketing analytics

Job description

Michigan Language Assessment is seeking a Marketing and Communications Manager to lead branding, product positioning, reputation management, and all internal and external communications. They will oversee website content, digital marketing initiatives, public relations, and brand governance to raise awareness and position the organization as an authority.

As a management team member, you will develop and execute the annual marketing plan, manage budgets and analytics, and lead a diverse team