Marketing & Brand Specialist

National Museum of Wildlife Art; Ann Arbor (MI); Hybrid; USD 52,000 - 70,000; Full time

Benefits offered by this job

Generous time off

Health insurance

Life insurance

Long-term disability

Flexible spending accounts

Job summary

The University of Michigan Museum of Art (UMMA) seeks a Marketing & Brand Specialist to support exhibition marketing campaigns and steward the museum's brand. Reporting to the Director of Marketing & Public Relations, this role manages projects across print, digital, web, photo/video, and vendors to move campaigns from concept through completion.

This is a hybrid position with regular in-person work in Ann Arbor, MI.

Qualifications

• Bachelor's degree in marketing, communications, graphic design, public relations, or related field.
• 3+ years of experience in marketing, communications, brand management, or a related creative field.
• Experience managing multiple marketing projects simultaneously, coordinating cross-functional partners, and tracking project details from development through completion.
• Demonstrated ability to create marketing and promotional materials using Adobe Creative Cloud (InDesign, Illustrator, Photoshop) with production-ready files for print and digital partners.
• Demonstrated ability to write and edit marketing copy for advertising, websites, print materials, and digital communications; adapt messaging for different audiences and channels.

Responsibilities

• Marketing campaign development, including integrated campaigns for exhibitions and priorities.
• Creative production and brand support across materials and production-ready files.
• Project and vendor coordination including schedules, logistics, and documentation (Asana).
• Content development and department support including copywriting for various channels.

Skills

Marketing strategy

Brand management

Project management

Adobe Creative Cloud

Copywriting

Education

Bachelor's degree in marketing, communications, or related field

Tools

Adobe CC

Asana

Job description

ABOUT UMMA The University of Michigan Museum of Art (UMMA) puts art and ideas at the center of campus and public life, creating experiences that foster connection, joy, and a more just future. Through exhibitions, programs, research, and community partnerships, UMMA is redefining what a campus museum can be. Established in 1946, UMMA is always free and accessible, with a collection of more than 21,000 objects spanning over three millennia of global art.

Over the past decade, UMMA has grown its artistic program, collection, national reputation, and impact on campus through innovative exhibitions, commissions, student engagement, and curricular integration.

POSITION SUMMARY

The Marketing & Brand Specialist supports the development and execution of UMMA exhibition marketing campaigns and serves as a creative partner in stewarding the museum's brand. Reporting to the Director of Marketing & Public Relations, this role manages marketing projects across print, digital, web, photo/video, and other channels while coordinating with vendors, partners, and collaborators to move projects from concept through completion.

Museum experience is not required; an interest in the arts and a strong creative mindset are valued. This is a hybrid position with regular in‑person work in Ann Arbor, MI.

Responsibilities

Marketing campaign development (35%)

• Support development and execution of integrated marketing campaigns for exhibitions and institutional priorities.
• Partner with the Director of Marketing & Public Relations on paid media strategies and advertising resources.
• Develop campaign concepts, messaging, and creative approaches that translate curatorial and institutional goals into compelling public-facing experiences.
• Assist with marketing project budgets.
• Collaborate with curators and museum staff to identify target audiences and develop audience-centered messaging.
• Ensure campaigns align with UMMA's brand and strategic priorities.

Creative production & brand support (30%)

• Maintain consistency with UMMA's visual identity and brand standards across marketing materials.
• Design and produce postcards, brochures, signage, digital graphics, advertisements, presentations, and other promotional materials.
• Prepare production-ready files for print and digital distribution.

Project & vendor coordination (20%)

• Coordinate marketing production schedules and project timelines.
• Work with designers, photographers, printers, and other vendors to manage project logistics and deliverables.
• Track projects and workflows in Asana.
• Coordinate internal reviews and maintain project documentation.

Content development & department support (15%)

• Write and edit marketing copy for promotional materials, advertising, web content, and other communications.
• Stay current on marketing and design trends and contribute ideas that strengthen UMMA's audience engagement.

Benefits at the University of Michigan

In addition to a career filled with purpose and opportunity, The University of Michigan offers a comprehensive benefits package to help you stay well, protect yourself and your family and plan for a secure future. Benefits include:

Generous time off

• A retirement plan that provides two-for-one matching contributions with immediate vesting
• Many choices for comprehensive health insurance
• Life insurance
• Long-term disability coverage
• Flexible spending accounts for healthcare and dependent care expenses

Required qualifications

• Bachelor's degree in marketing, communications, graphic design, public relations, or related field.
• 3+ years of experience in marketing, communications, brand management, or a related creative field.
• Experience managing multiple marketing projects simultaneously, coordinating cross-functional partners, and tracking project details from development through completion.
• Demonstrated ability to create marketing and promotional materials using Adobe Creative Cloud (including InDesign, Illustrator, and Photoshop), with an understanding of production requirements and the ability to prepare production-ready files for print and digital partners.
• Demonstrated ability to write and edit marketing copy for advertising, websites, print materials, and digital communications; adapt messaging for different audiences and channels; and translate complex or specialized information into clear, accessible content.