Marketing and Business Development Manager – Chesterfield Towne Center

Pacific Retail Capital Partners; Richmond (VA); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Comprehensive health coverage

401(k) plan with employer matching

Life and disability insurance

Paid time off and holidays

Job summary

A retail real estate company is seeking a Marketing and Business Development Manager for Chesterfield Towne Center in Richmond, VA. This role involves overseeing property operations, developing strategic marketing plans, and managing marketing budgets. The ideal candidate will have a Bachelor’s degree in Marketing and 3–5 years of relevant experience. Join our team to help create a vibrant shopping, dining, and entertainment destination.

Qualifications

• 3–5 years of professional experience in marketing, retail, or shopping center environments.
• Ability to quickly learn new systems.
• Flexibility to work evenings, weekends, and special events as needed.

Responsibilities

• Support the General Manager in property operations.
• Develop and execute strategic marketing plans.
• Manage marketing budgets and revenue goals.

Skills

Marketing principles

Data analysis

Time management

Communication skills

Organizational skills

Multi-tasking

Education

Bachelor's degree in Marketing or related field

Tools

Microsoft Office Suite

Illustrator

Photoshop

Job description

Marketing and Business Development Manager – Chesterfield Towne Center

As the Marketing and Business Development Manager at Chesterfield Towne Center, you will support the General Manager in overseeing all aspects of property operations to optimize performance and increase asset value. You will apply your expertise in building systems, vendor management, construction coordination, preventative maintenance, and safety procedures to ensure efficient and reliable property operations.

Benefits and Perks

• Comprehensive health coverage: Medical, dental, and vision insurance provided
• Robust retirement planning: 401(k) plan available with employer matching
• Financial security: Life and disability insurance for added protection
• Flexible financial options: Health savings and flexible spending accounts offered
• Well-being and work-life balance: Paid time off and holidays

Plus, we work to maintain the best environment for our employees, where people can learn and grow with the company. We strive to provide a collaborative, creative atmosphere where everyone feels encouraged to contribute to our processes, decisions, planning, and culture.

Qualifications

• Bachelor’s degree in Marketing or related field, with 3–5 years of professional experience in marketing, retail, or shopping center environments.
• Solid understanding of marketing principles, data analysis, research, and reporting.
• Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint) and design software such as Illustrator or Photoshop; ability to quickly learn new systems.
• Solid organizational, time management, multitasking, and communication skills with high attention to detail.
• Flexibility to work evenings, weekends, and special events as needed, with occasional travel for meetings or conferences.

Responsibilities

Provide Superior Client Service

• Collaborate with the property team to develop and execute comprehensive, research-based strategic planning that directs marketing efforts to enhance asset value by actively participating in the leasing process (permanent and specialty), driving sales, and generating alternative revenue.
• Ensure the properties’ annual marketing plan is directed at achieving the owner’s objectives; focused on leasing, sales, and revenue; utilizing the resources and tools available.
• Monitor, control, and adjust, as appropriate, marketing budget and alternative revenue goals to meet year-end projections.
• Work with Leasing and Ownership Team to ensure that leasing collateral, such as fact sheets, is current, complete, and accurate.
• Responsible for the procurement and development of programs involving outside consultants such as public relations firms, advertising agencies, and other vendors.
• Review monthly sales reports to have a thorough knowledge of retailer sales, track key retailers, and category trends.

Leadership, Motivation, and Development

• Manage Marketing Coordinator to define, track, and achieve measurable goals established during budget strategy and strategic planning sessions.
• Provide constructive feedback, regular coaching, and career development input throughout the year to help the Marketing Coordinator achieve performance objectives and develop their professional skills and capabilities.
• Have a thorough knowledge of the area market, including all competitive properties, area and customer demographics, and available media.
• Effectively execute an advertising program and strategy to increase center foot traffic, tenant sales, and participation in the marketplace.
• Coordinate special events and community relations programs to support the strategic plan; work with retailers to involve them as appropriate; track and produce results summaries to determine impact on center traffic and sales; monitor center perception and brand.
• Develop a strategic public relations and media plan.
• Coordinate ongoing research (online, Scarborough, Alteryx, Placer AI) to support marketing and leasing efforts.

Advertising and Sales Promotions

• Strategically plans and executes center advertising and sales promotions.
• Oversees media buys with MC with various media outlets to determine placement and content.
• Oversees reports/analytics for reviews of sales promotion programs.
• Oversees MC who will write copy, proof materials, and distribute as necessary.
• Works with MC to recruit merchants to participate in planned center programs.
• Works with MC and oversees advertising and sales promotions of competitive centers, apprises management, and keeps files up to date.
• Performs market studies to understand retail sales performance by category, as well as sales performance of competitive centers.

Tenant and Community Relations

• Develops and cultivates relationships with store managers to maximize foot traffic, sales, and exposure.
• Develops and implements opportunities for Tenant cross-promotions to improve sales.
• Develops and maintains relationships with community groups.

Communications

• In conjunction with the General Manager and senior company management, is the local center spokesperson for all public relations and directly interfaces with the media as necessary to further the objectives of the center and promotes the best interests of the company.
• Uses the center’s campaign and branding guidelines and oversees all aspects of in-mall signage, including but not limited to center directories, duratrans, barricades, static sticker in-center sign programs, LED board content, exterior static billboards, with the assistance of MC.
• Prepares Business Development section of AMR for ownership.
• Oversees Marketing AMR.
• Oversees MC in all aspects of outreach to community partners in support of programs in place, including but not limited to hotel, office, school, and nonprofit programs.
• Special Events.
• Plans and works with MC to implement all center events.
• Serves as primary contact for all event operations.
• Coordinates events’ operations with MC participating departments & vendors.
• Reviews event logistics and performance.
• Researches and recommends appropriate events for center participation and sponsorship.
• Conducts a timely post-event and/or post-promotion meeting review of the event/promotion to determine viability and changes/adjustments for the following year.
• Leads the strategic vision of the center’s website and designs the same for optimization and a friendly user interface – both customer and tenant.
• Monitors all digital (website, social, e-newsletter, SMS, text-to-concierge) analytics regularly, strategically increasing results and impact to the Center.
• Collaboratively works with MC to program and implement all social media content that effectively promotes the center and its brand, retailers, and events, with a consistent voice and professional presentation consistent with a first-class shopping center.
• Creates programs across digital platforms and leverages digital assets to increase awareness for the Center and its retailers.
• Oversees and manages MC to schedule installation and de-installation of signs and merchandise in vacant storefronts as needed.
• Oversees MC orders of visual display items, within budget guidelines.
• Work with MC to coordinate preparation, installation, and takedown of center seasonal décor with Engineering and Maintenance, create a calendar of tasks, and monitor budgeted expenses.
• Recommends and researches additions to and changes in seasonal décor.
• Oversees, manages, and schedules installation and takedown of seasonal décor as needed.

Business Development

• Responsible for Business Development revenue.
• Source local, regional, and national clients for advertising and sponsorship opportunities.
• Develop Business Development collateral.
• Provide custom decks and renderings to potential clients.
• Update research materials with the latest demographic information.
• Coordinate all facets of the Business Development deliverables to the advertiser/sponsor and manage the successful implementation of the various activations in the common area by closely working with MC and the center team.
• Develop and implement local and corporate sponsorship opportunities that will generate additional revenue for the property; document and track all sponsorship proposals and programs.

Ready to take your career to the next level? Join us in making Chesterfield Towne Center the go-to shopping, dining, and entertainment destination!

Seize this opportunity to join our vibrant team, where each day offers new challenges and rewards. Help us craft a shopping experience that surpasses all expectations! Please submit your resume and cover letter to [e-mail]

Include the cover letter and reference "Marketing and Business Development Manager — Chesterfield Towne Center" in the subject line.

Pacific Retail Capital Partners is a fully integrated, entrepreneurial organization with an unparalleled depth of knowledge in all aspects of retail real estate. Our team of executives and strategic partners draws on decades of experience with major national shopping center owners to deliver top-tier service as an operating partner and efficiently oversee the company's portfolio. Our broad-based talent is versed in multiple disciplines, from investment and development, which enables the company to quickly assess market opportunities, to management, marketing, and leasing, which allows it to control costs effectively and maintain the quality of its properties. This position is based in Richmond, VA, but our company operates nationally, particularly in large regional malls.

We are an equal opportunity employer that welcomes and encourages diversity in the workplace. We do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.