Marketing Analytics Specialist

aegworldwide; Carson (CA); On-site; USD 65,000 - 90,000; Full time

Job summary

AEG is seeking a Digital Marketing Analyst to build and manage marketing data reporting, dashboards, and audience insights to drive data-driven decisions across marketing, ticketing, partnerships, ecommerce, and fan engagement.

You will oversee dashboards, tracking, and campaign reporting for paid media while helping establish scalable measurement frameworks and insights with stakeholders across departments.

Qualifications

• Bachelor’s degree or higher in a quantitative field.
• 2–4 years of related work experience.
• Experience creating dashboards, reports, and marketing performance analyses.
• Experience with digital analytics and campaign measurement tools.
• Ability to translate data into actionable business insights for cross-functional stakeholders.
• Experience collaborating with marketing, ticketing, partnerships, digital product, and operations teams.

Responsibilities

• Develop, update, and maintain marketing dashboards and recurring reports showing KPIs and channel performance.
• Set up tracking infrastructure and attribution frameworks across digital channels.
• Analyze fan and customer data to identify trends and opportunities.
• Support audience segmentation and lifecycle marketing reporting frameworks.
• Deliver insights to stakeholders across marketing, partnerships, and other functions.
• Assist forecasting, pacing, and performance measurement models.
• Collaborate with product and marketing teams to measure conversions and user experience.
• Ensure data integrity and standardized reporting across tools.

Skills

Dashboards

Marketing analytics

Audience segmentation

Data storytelling

Cross-functional collaboration

KPI tracking

Education

BA/BS in Computer Science/Information Systems/Data Science/Analytics

Advanced Degree Preferred

Tools

GA4

Looker Studio

Tableau

Power BI

CRM/CDP platforms

Job description

AEG is seeking a Digital Marketing Analyst to build and manage marketing data reporting, dashboards, and audience insights to drive data-driven decisions across marketing, ticketing, partnerships, ecommerce, and fan engagement.

You will oversee dashboards, tracking, and campaign reporting for paid media while helping establish scalable measurement frameworks and insights with stakeholders across departments.