Marketing Analytics Partner: Audience and Campaign Insights

Athene; West Des Moines (IA); On-site; USD 85,000 - 110,000; Full time

Job summary

Athene is seeking an innovative marketing analytics professional to join our team in West Des Moines, IA. You will support the administration and maintenance of marketing data, audiences, and campaign lists to enable targeted campaigns.

Join a data-driven culture that translates analytics into actionable insights for stakeholders, maintains data dictionaries, and ensures compliance across distribution partners. A Bachelor’s in a quantitative field and 3+ years of relevant experience are expected.

Qualifications

• 3+ years of experience wrangling, analyzing, and interpreting data in a business setting.
• Familiarity with relational databases and ability to merge and analyze data from various sources.
• Experience using SQL to query and join large, complex datasets.
• Proficiency in Microsoft Excel.

Responsibilities

• Participate in the collection, management, and dissemination of internal & external data to support marketing campaign & database initiatives.
• Create, manage, and audit audience lists and segments for email, direct mail, call, event, and advertising campaigns.
• Gather and document requirements for audience selection criteria, and where appropriate make recommendations for targeted segmentation.
• Ensure all campaign lists are compliant with the applicable marketing preferences & restrictions of each distribution partner.
• Translate data and analytical findings into clear, actionable insights for non-technical stakeholders.
• Maintain documentation for all processes and procedures.
• Identify process improvement opportunities and implement repeatable or automated solutions, where applicable.
• Contribute to a data-driven marketing culture by advancing knowledge of data assets among business partners.
• Maintain up-to-date data dictionaries and glossaries to ensure data quality and consistent use across the team.

Skills

Data analysis

Attention to detail

Communication

Education

Bachelor’s degree in quantitative field

Tools

SQL

Excel

Job description

Athene is seeking an innovative marketing analytics professional to join our team in West Des Moines, IA. You will support the administration and maintenance of marketing data, audiences, and campaign lists to enable targeted campaigns.

Join a data-driven culture that translates analytics into actionable insights for stakeholders, maintains data dictionaries, and ensures compliance across distribution partners. A Bachelor’s in a quantitative field and 3+ years of relevant experience are expected.