Marketing Analytics Partner

Athene; West Des Moines (IA); On-site; USD 85,000 - 110,000; Full time

Job summary

Athene is seeking an innovative marketing analytics professional to join our team in West Des Moines, IA. You will support the administration and maintenance of marketing data, audiences, and campaign lists to enable targeted campaigns.

Join a data-driven culture that translates analytics into actionable insights for stakeholders, maintains data dictionaries, and ensures compliance across distribution partners. A Bachelor’s in a quantitative field and 3+ years of relevant experience are expected.

Qualifications

• 3+ years of experience wrangling, analyzing, and interpreting data in a business setting.
• Familiarity with relational databases and ability to merge and analyze data from various sources.
• Experience using SQL to query and join large, complex datasets.
• Proficiency in Microsoft Excel.

Responsibilities

• Participate in the collection, management, and dissemination of internal & external data to support marketing campaign & database initiatives.
• Create, manage, and audit audience lists and segments for email, direct mail, call, event, and advertising campaigns.
• Gather and document requirements for audience selection criteria, and where appropriate make recommendations for targeted segmentation.
• Ensure all campaign lists are compliant with the applicable marketing preferences & restrictions of each distribution partner.
• Translate data and analytical findings into clear, actionable insights for non-technical stakeholders.
• Maintain documentation for all processes and procedures.
• Identify process improvement opportunities and implement repeatable or automated solutions, where applicable.
• Contribute to a data-driven marketing culture by advancing knowledge of data assets among business partners.
• Maintain up-to-date data dictionaries and glossaries to ensure data quality and consistent use across the team.

Skills

Data analysis

Attention to detail

Communication

Education

Bachelor’s degree in quantitative field

Tools

SQL

Excel

Job description

We are driven to do more. More for our customers and the financial professionals who offer our products. If you are driven to do more and love the challenge of pursuing more, Athene is your kind of company. You will find we offer more than the basics to create an inclusive and dynamic work environment at our various locations.

Purpose

Athene is seeking an innovative and motivated professional to join our marketing analytics team that uses data & insights to inform strategic & targeted marketing campaigns. In this role, you'll support the administration & maintenance of marketing data, audiences, and campaign lists that enable the execution of targeted, effective programs.

Accountabilities

• Participate in the collection, management, and dissemination of internal & external data to support marketing campaign & database initiatives.
• Create, manage, and audit audience lists and segments for email, direct mail, call, event, and advertising campaigns.
• Gather and document requirements for audience selection criteria, and where appropriate make recommendations for targeted segmentation.
• Ensure all campaign lists are compliant with the applicable marketing preferences & restrictions of each distribution partner.
• Translate data and analytical findings into clear, actionable insights for non-technical stakeholders.
• Maintain documentation for all processes and procedures.
• Identify process improvement opportunities and implement repeatable or automated solutions, where applicable.
• Contribute to a data-driven marketing culture by advancing knowledge of data assets among business partners.
• Maintain up-to‑date data dictionaries and glossaries to ensure data quality and consistent use across the team.

Qualifications and Experience

• 3+ years of relevant experience wrangling, analyzing, and interpreting data in a business setting, or relevant experience.
• Familiarity with relational databases and ability to merge and analyze data from various sources and of differing formats.
• Experience using SQL to query and join large, complex datasets.
• Proficiency in Microsoft Excel.
• Strong organizational skills and the ability to manage a variety of tasks simultaneously.
• Comfort leveraging generative AI tools (e.g., ChatGPT, Claude, Copilot) to augment or accelerate workflows.
• Strong critical thinking and problem‑solving skills.
• Bachelor’s degree in Statistics, Mathematics, Computer Science, Business Analytics, Management Information Systems, another quantitative field, or equivalent experience.
• Drive.
• Discipline.
• Confidence.
• Focus.
• Commitment.

Learn more about working at Athene. Athene is a Military Friendly Employer! Learn more about how we support our Veterans. Athene is committed to inclusion and is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, marital status, sexual orientation, veteran status or any other status protected by federal, state or local law.

We are driven to do more. More for our customers and the financial professionals who offer our products. If you are driven to do more and love the challenge of pursuing more, Athene is your kind of company. You will find we offer more than the basics to create an inclusive and dynamic work environment at our various locations.