Manager of Marketing Analytics and Ops

Vesync Co.; Tustin, Northern (CA, KY); On-site; USD 135,000 - 165,000; Full time

Benefits offered by this job

Medical/Dental/Vision insurance for员工及

401K with 4% employer match

Generous PTO and holidays

Life Insurance

Disability Insurance

FSA

Job summary

VeSync is seeking a seasoned Manager of Marketing Analytics and Operations to drive data-driven decisions and operational excellence in our marketing org. You will lead measurement, analysis, and optimization, manage marketing tech and automation, and support campaign execution with cross-functional partners in sales and product.

Responsibilities include consolidating data, building dashboards, measuring ROI, and designing experiments.

Qualifications

• Bachelor’s degree in Business, Marketing, Data Science, Statistics, or related field.
• 8+ years of experience in marketing analytics, marketing operations, or related roles.
• Proficiency with marketing automation platforms, CRM systems, and analytics tools.
• Strong knowledge of Shopify platform, preferably Shopify Plus.
• Experience with data analysis, visualization, and reporting.
• Excellent problem-solving, project management, and organizational skills.
• Solid understanding of customer behavior and market trends in the e-commerce industry a plus.
• Analytics certifications from recognized institutions or platforms a plus

Responsibilities

• Data Management & Analytics: Consolidate marketing data from multiple sources into a unified system and audit data for accuracy.
• Reporting & Performance Measurement: Develop dashboards and reports on key marketing metrics and measure ROI.
• Reporting and Visualization: Create dashboards and explain findings to stakeholders.
• Decision Support and Strategy: Provide data-driven recommendations to improve campaigns and allocate budgets.
• Marketing Technology & Automation: Implement and manage marketing automation tools for scalable growth.
• Process Optimization & Workflow Coordination: Design and refine marketing processes for efficiency.
• Team Leadership & Management: Build and lead a regional marketing analytics team and manage partnerships.

Skills

Data analytics

Data management

Dashboard reporting

Marketing automation

Shopify Plus

CRM systems

Analytics tools

A/B testing

Team leadership

Education

Bachelor's degree

Data Science background

Statistics

Marketing degree

Tools

Shopify Plus

CRM systems

Analytics tools

Job description

The Company:

VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn’t be surprised if you have one of our Levoit air purifiers in your living room or a COSORI air fryer whipping up healthy and delicious meals for you every night.

We’re a young and energetic company, we’ve had tremendous success, and we are constantly growing our team. As we garner more industry attention – just check out our accomplishments and awards by CES Innovation, iF Design, IGA, and Red Dot – we also need driven and talented people to join our team.

That brings us to you, and what you’ll be joining. Our teams are smart and diligent and take ownership of their work – they’re confident in their work but know how to collaborate with open ears and a spirit of learning. If you’re down-to-earth, approachable, and easy to strike up a conversation with, this may be a great fit for you.

Check out our brands:

levoit.com | cosori.com | etekcity.com

The Opportunity:

The Manager of Marketing Analytics and Operations is responsible for driving data-driven decision-making and operational excellence within the marketing organization. This role leads the measurement, analysis, and optimization of marketing performance, manages marketing technology and automation systems, and supports campaign execution and reporting. The Manager partners closely with marketing, sales, and product teams to improve lead management, conversion rates, and overall marketing effectiveness.

What you will do at VeSync:

• Data Management & Analytics
  • Consolidate marketing data from multiple sources into a unified system, ensuring all datasets are compatible and accessible for comprehensive analysis and cross-channel insights.
  • Regularly audit, validate, and clean data to eliminate duplicates, correct errors, and maintain high standards of accuracy and reliability for effective decision making.
  • Apply analytics to the integrated data to generate actionable insights, measure performance, and support data-driven marketing strategies.
• Reporting & Performance Measurement
  • Develop and maintain dashboards and reports on key marketing metrics, deliver executive summaries.
  • Ensure accurate measurement of marketing ROI and campaign effectiveness.
• Reporting and Visualization
  • Create dashboards and reports that visualize key metrics and performance indicators to share with stakeholders.
  • Help team members understand the data by interpreting the findings and explaining the implications in a clear, accessible manner.
• Decision Support and Strategy
  • Based on data analysis, provide recommendations to improve campaign performance, increase customer engagement, and optimize budget allocation.
  • Collaborate with functional leaders to design and analyze A/B tests to compare different marketing strategies and determine the most effective approaches.
• Marketing Technology & Automation
  • Implement and manage marketing automation tools to streamline repetitive tasks to enable teams to scale growth.
  • Oversee the selection, integration, and ongoing optimization of marketing technology platforms to ensure seamless data flow, improved workflow efficiency, and enhanced performance.
• Process Optimization & Workflow Coordination
  • Design, document, and refine marketing processes and workflows to ensure smooth project execution, reduce inefficiencies, and align team activities.
  • Review, enforce, refine operational procedures to enhance efficiency.
  • Centralize vendor management to ensure optimization of resources.
• Team Leadership & Management
  • Develop and maintain any needed tools, systems, and processes to collaborate with product, marketing, sales channels, to ensure regional success.
  • Build and lead a high-performing regional team, fostering collaboration and innovation.
  • Cultivate a culture of ownership, proactiveness, and result-driven performance.
  • Manage partnerships with external vendors, agencies, and developers as needed.
  • Define KPIs for the team and manage the team performance.

What you bring to the role:

• Bachelor’s degree in Business, Marketing, Data Science, Statistics, or related field.
• 8+ years of experience in marketing analytics, marketing operations, or related roles.
• Proficiency with marketing automation platforms, CRM systems, and analytics tools.
• Strong knowledge of Shopify platform, preferably Shopify Plus.
• Experience with data analysis, visualization, and reporting.
• Excellent problem-solving, project management, and organizational skills with an ability to prioritize tasks effectively.
• Solid understanding of customer behavior and market trends in the e-commerce industry a plus.
• Analytic certifications from recognized institutions or platforms a plus

Location:

• This is an on-site, office-based role in Tustin, CA.

Salary:

• Starting at $150K

Perks and Benefits:

• 100% covered Medical/Dental/Vision insurances for employee AND spouse + dependents!
• 401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting
• Generous PTO policy + paid holidays
• Life Insurance
• Voluntary Life Insurance
• Disability Insurance
• Critical Illness Coverage
• Accident Insurance
• Healthcare FSA
• Dependent Care FSA
• Travel Assistance Program
• Employee Assistance Program (EAP)
• Fully stocked kitchen