Marketing Analytics Manager – Site and Application Lead

Seen; Chicago (IL); On-site; USD 80,000 - 140,000; Full time

Job summary

An established industry player seeks a Marketing Analytics Manager to enhance site and application experiences while driving customer acquisition. This dynamic role involves analyzing customer behavior, optimizing user experiences, and leading cross-functional teams to ensure digital properties meet business objectives. With a strong focus on data-driven decision-making, the ideal candidate will have a background in analytics, digital product delivery, and a passion for financial inclusion. Join a collaborative environment that values innovation and offers competitive compensation and benefits.

Benefits

401(k) matching

Health insurance

Dental insurance

Vision insurance

Flexible work arrangements

Work-life balance

Collaborative work environment

Qualifications

• 4+ years of analytics experience in marketing and customer onboarding.
• 2+ years of digital product experience, ideally in fintech.
• Strong understanding of credit card products and consumer behavior.

Responsibilities

• Define KPIs and monitor performance across digital touch points.
• Oversee user experience across website and mobile applications.
• Lead initiatives for UX optimization and A/B testing.

Skills

Analytical problem solving

Data analysis

User experience (UX) optimization

Project management

Customer behavior analysis

Communication skills

Problem-solving skills

Education

Bachelor’s degree in Marketing or Business

MBA (preferred)

Tools

Google Analytics

Adobe Analytics

Figma

Jira

Big Query

Snowflake

Job description

Marketing Analytics Manager – Site and Application Lead

Join to apply for the Marketing Analytics Manager – Site and Application Lead role at Seen

Marketing Analytics Manager – Site and Application Lead

1 month ago Be among the first 25 applicants

Join to apply for the Marketing Analytics Manager – Site and Application Lead role at Seen

Seen is a financial technology company working with partners to provide innovative financial products to customers who otherwise do not have access to mainstream financial products. Seen is committed to financial inclusion, delivering exceptional value and customer satisfaction to its customers.

Position Overview:

We are looking for a dynamic and experienced Marketing Analytics Manager to join our Growth team to own and enhance the site and application experience while driving incremental acquisition. This role will be responsible for leading the analysis, product prioritization, optimization, and continuous improvement of our website and mobile applications. This role will ensure that our digital properties are aligned with the needs of our customers while meeting business objectives and delivering superior performance. The ideal candidate will have a strong background in analytical problem solving, data analysis, site data, digital product delivery, and a deep understanding of the credit card or financial services industry.

Responsibilities:

• Acquisition Analytics: Define KPIs, monitor performance, identify root causes, and analyze customer behavior across digital touch points to make data-backed recommendations. Serve as the owner for site and application data.
• Site and Application Ownership: Oversee the user experience across our website and mobile applications. Manage our digital product roadmap to prioritize the agenda for our developers, data engineers, analysts, designers, marketing strategists, marketing channel owners within our Growth team.
• UX Optimization: Lead initiatives to optimize user experience, including A/B testing, feedback gathering, and implementing improvements based on data-driven insights.
• Project Management: Manage projects related to website and app design, functionality enhancements, content updates, and troubleshooting. Able to provide clear intent and requirements to Tech and Creative partners.
• Collaboration: Work cross-functionally with Legal, Compliance, Risk, IT, and customer support teams to align digital experiences with business goals and customer needs.
• Customer-Centric Approach: Advocate for the customer by staying updated on industry trends, competitor strategies, and emerging technologies to ensure we remain at the forefront of digital innovation.
• Compliance and Security: Ensure that digital properties comply with regulatory standards, security protocols, and accessibility guidelines specific to the financial industry.
• Team Leadership: Mentor and guide junior team members, fostering a culture of collaboration, innovation, and continuous improvement.
• Vendor Management: Serve as the internal lead for Marketing related data, tech, creative, and/or operation 3rd party partners.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
• 4+ years of analytics experience, ideally in marketing, acquisition, and customer onboarding.
• 2+ years of digital product experience or UX/UI design, ideally in fintech or financial services.
• Strong understanding of credit card products and consumer behavior within financial services.
• Strong analytical and data interpretation skills (e.g., via Big Query, Snowflake), with the ability to translate insights into actionable strategies.
• Expertise in web and mobile application design principles and best practices.
• Strong analytical skills and experience working with web analytics tools (e.g., Google Analytics, Adobe Analytics), with great understanding of A/B testing and incrementally measurement.
• Proficiency in UX tools (e.g., Figma, Sketch) and project management tools (e.g., Jira, Linear).
• Excellent communication and presentation skills, with the ability to explain complex concepts to both technical and non-technical stakeholders.
• Strong problem-solving skills and ability to lead cross-functional teams.
• (Optional) Familiarity with accessibility standards (WCAG) and web security protocols.
• (Optional) Strong understanding of SEO principles and levers, and familiarity with one or more other digital channels (e.g. SEM, Paid Social, Performance Max, Affiliates, Display)

Why Join Us:

• Opportunity to make a significant impact and drive growth at a fast-growing startup.
• Collaborative and inclusive work environment where your ideas are valued and encouraged.
• Competitive compensation package.
• Comprehensive benefits package includes health, dental, vision, and 401(k) matching.
• Flexible work arrangements and a culture that promotes work-life balance.

Seen values diversity and all qualified applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. Learn more by visiting our website at Seen.com.

If you're passionate about driving growth, shaping the future of fintech, and making a positive impact on people's financial lives, we'd love to hear from you. Join us in our mission to revolutionize the credit card industry and empower individuals to achieve financial freedom with Seen. Apply now and be part of our journey!

California Residents, please review our California Consumer Privacy Act Notice

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Product Management

Referrals increase your chances of interviewing at Seen by 2x

Inferred from the description for this job

401(k)

Vision insurance

Medical insurance

Get notified when a new job is posted.

Sign in to set job alerts for “Analytics Manager” roles.

Sr. Manager Strategy & Advanced Analytics

Director Measurement & Advanced Analytics

Greater Chicago Area $125,000.00-$175,000.00 3 weeks ago

Chicago, IL $120,000.00-$140,000.00 2 weeks ago

Chicago, IL $80,000.00-$95,000.00 3 weeks ago

Chicago, IL $95,000.00-$113,500.00 3 months ago

Chicago, IL $55,000.00-$95,000.00 2 weeks ago

Senior Planning Manager, Revenue Management & Planning

Chicago, IL $140,000.00-$160,000.00 2 weeks ago

Functional Manager II Customer Loyalty & Insights

Chicago, IL $102,800.00-$164,400.00 2 weeks ago

Sr. Manager of Data Analytics & Business Intelligence

Manager of Financial Analytics, Decision Support and Planning

Chicago, IL $84,804.00-$141,300.00 2 months ago

Marketing & Communications Data and Analytics Director

Chicago, IL $95,000.00-$110,000.00 1 week ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.