Marketing Analytics Manager – Site and Application Lead

Snap Finance; Chicago (IL); On-site; USD 80,000 - 120,000; Full time

Job summary

Join a forward-thinking company as a Marketing Analytics Manager, where you'll lead site and application enhancements to drive growth. This dynamic role involves analyzing customer behavior, optimizing user experience, and collaborating with cross-functional teams to ensure our digital properties exceed customer expectations. With a focus on innovation and continuous improvement, you'll play a crucial role in shaping the future of financial services. Enjoy a collaborative environment that values your ideas and offers competitive compensation and benefits. If you're passionate about making a positive impact in fintech, this opportunity is perfect for you.

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Plan

Flexible Work Arrangements

Qualifications

• 4+ years of analytics experience in marketing and customer onboarding.
• Strong understanding of credit card products and consumer behavior.

Responsibilities

• Define KPIs and monitor performance across digital touchpoints.
• Oversee user experience across website and mobile applications.

Skills

Analytical Problem Solving

Data Analysis

Customer Behavior Analysis

Project Management

Communication Skills

Problem-Solving Skills

Education

Bachelor’s degree in Marketing

MBA

Tools

BigQuery

Snowflake

Google Analytics

Adobe Analytics

Figma

Sketch

Jira

Linear

Job description

Marketing Analytics Manager – Site and Application Lead

Join to apply for the Marketing Analytics Manager – Site and Application Lead role at Snap Finance.

Are you looking for a friendly, fast-paced workplace with an emphasis on helping customers and empowering team members? Snap Finance is a thriving leader in the financial services industry, and our team members are the foundation of our success. Snap knows that happy, empowered, and engaged team members are essential to innovation and business success — and our approach is working. Come join us!

Job Description

Company Overview

Seen is a financial technology company working with partners to provide innovative financial products to customers who otherwise do not have access to mainstream financial products. Seen is committed to financial inclusion, delivering exceptional value and customer satisfaction to its customers.

Position Overview

We are looking for a dynamic and experienced Marketing Analytics Manager to join our Growth team to own and enhance the site and application experience while driving incremental acquisition. This role will be responsible for leading analysis, product prioritization, optimization, and continuous improvement of our website and mobile applications. The role will ensure our digital properties meet customer needs, business objectives, and deliver superior performance. The ideal candidate will have a strong background in analytical problem solving, data analysis, site data, digital product delivery, and a deep understanding of the credit card or financial services industry.

Responsibilities

• Acquisition Analytics: Define KPIs, monitor performance, identify root causes, analyze customer behavior across digital touchpoints, and make data-backed recommendations. Serve as the owner for site and application data.
• Site and Application Ownership: Oversee user experience across our website and mobile applications. Manage our digital product roadmap to prioritize tasks for developers, data engineers, analysts, designers, marketing strategists, and channel owners within our Growth team.
• UX Optimization: Lead initiatives to optimize user experience, including A/B testing, feedback gathering, and implementing improvements based on data-driven insights.
• Project Management: Manage projects related to website and app design, functionality enhancements, content updates, and troubleshooting. Provide clear requirements to Tech and Creative partners.
• Collaboration: Work cross-functionally with Legal, Compliance, Risk, IT, and customer support teams to align digital experiences with business goals and customer needs.
• Customer-Centric Approach: Stay updated on industry trends, competitor strategies, and emerging technologies to ensure digital innovation.
• Compliance and Security: Ensure digital properties comply with regulatory standards, security protocols, and accessibility guidelines specific to the financial industry.
• Team Leadership: Mentor and guide junior team members, fostering collaboration, innovation, and continuous improvement.
• Vendor Management: Lead for marketing-related data, tech, creative, and operational third-party partners.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
• 4+ years of analytics experience, ideally in marketing, acquisition, and customer onboarding.
• 2+ years of digital product experience or UX/UI design, ideally in fintech or financial services.
• Strong understanding of credit card products and consumer behavior within financial services.
• Strong analytical and data interpretation skills (e.g., BigQuery, Snowflake), with the ability to translate insights into strategies.
• Expertise in web and mobile application design principles and best practices.
• Experience with web analytics tools (e.g., Google Analytics, Adobe Analytics), A/B testing, and incremental measurement.
• Proficiency in UX tools (e.g., Figma, Sketch) and project management tools (e.g., Jira, Linear).
• Excellent communication and presentation skills for technical and non-technical stakeholders.
• Strong problem-solving skills and ability to lead cross-functional teams.
• (Optional) Familiarity with accessibility standards (WCAG) and web security protocols.
• (Optional) Knowledge of SEO principles and other digital channels (e.g., SEM, Paid Social, Affiliates).

Why Join Us

• Opportunity to impact and drive growth at a fast-growing startup.
• Collaborative, inclusive work environment where ideas are valued.
• Competitive compensation and comprehensive benefits (health, dental, vision, 401(k)).
• Flexible work arrangements promoting work-life balance.

We value diversity; all qualified applicants are considered without discrimination based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. Learn more at Seen.com.

If you're passionate about driving growth, shaping fintech's future, and making a positive financial impact, we'd love to hear from you. Join us in revolutionizing the credit industry and empowering financial freedom with Seen. Apply now!

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