Marketing Analytics Manager – Site and Application Lead

Snap Finance; Illinois; On-site; USD 80,000 - 120,000; Full time

Job summary

An innovative financial technology company is seeking a Marketing Analytics Manager to lead the analysis and optimization of digital experiences. This role offers the opportunity to drive growth and enhance customer engagement through data-driven strategies. You'll collaborate with cross-functional teams, manage projects, and advocate for customer needs, ensuring compliance with industry standards. Join a dynamic and inclusive environment where your contributions will significantly impact the future of fintech and empower individuals to achieve financial freedom. If you're passionate about analytics and digital innovation, this is the perfect role for you.

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Matching

Flexible Work Arrangements

Work-Life Balance

Collaborative Environment

Competitive Compensation Package

Qualifications

• 4+ years of analytics experience in marketing and customer onboarding.
• Strong analytical skills with expertise in web analytics tools.

Responsibilities

• Define KPIs and analyze customer behavior for data-backed recommendations.
• Oversee user experience across website and mobile applications.

Skills

Analytical Problem Solving

Data Analysis

Digital Product Delivery

Customer Behavior Analysis

Project Management

Communication Skills

Problem-Solving Skills

Education

Bachelor's degree in Marketing

MBA

Tools

Google Analytics

Adobe Analytics

Figma

Sketch

Jira

Linear

Job description

Are you looking for a friendly, fast-paced workplace with an emphasis on helping customers and empowering team members? Snap Finance is a thriving leader in the financial services industry, and our team members are the foundation of our success. Snap knows that happy, empowered, and engaged team members are essential to innovation and business success- and our approach is working. Come join us!

Job Description

Company Overview:

Seen is a financial technology company working with partners to provide innovative financial products to customers who otherwise do not have access to mainstream financial products. Seen is committed to financial inclusion, delivering exceptional value and customer satisfaction to its customers.

Position Overview:

We are looking for a dynamic and experienced Marketing Analytics Manager to join our Growth team to own and enhance the site and application experience while driving incremental acquisition. This role will be responsible for leading the analysis, product prioritization, optimization, and continuous improvement of our website and mobile applications. The ideal candidate will have a strong background in analytical problem solving, data analysis, digital product delivery, and a deep understanding of the credit card or financial services industry.

Responsibilities:

1. Acquisition Analytics: Define KPIs, monitor performance, identify root causes, and analyze customer behavior across digital touch points to make data-backed recommendations. Serve as the owner for site and application data.
2. Site and Application Ownership: Oversee the user experience across our website and mobile applications. Manage our digital product roadmap to prioritize the agenda for our developers, data engineers, analysts, designers, marketing strategists, and marketing channel owners within our Growth team.
3. UX Optimization: Lead initiatives to optimize user experience, including A/B testing, feedback gathering, and implementing improvements based on data-driven insights.
4. Project Management: Manage projects related to website and app design, functionality enhancements, content updates, and troubleshooting. Able to provide clear intent and requirements to Tech and Creative partners.
5. Collaboration: Work cross-functionally with Legal, Compliance, Risk, IT, and customer support teams to align digital experiences with business goals and customer needs.
6. Customer-Centric Approach: Advocate for the customer by staying updated on industry trends, competitor strategies, and emerging technologies to ensure we remain at the forefront of digital innovation.
7. Compliance and Security: Ensure that digital properties comply with regulatory standards, security protocols, and accessibility guidelines specific to the financial industry.
8. Team Leadership: Mentor and guide junior team members, fostering a culture of collaboration, innovation, and continuous improvement.
9. Vendor Management: Serve as the internal lead for marketing-related data, tech, creative, and/or operation 3rd party partners.

Requirements:

1. Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
2. 4+ years of analytics experience, ideally in marketing, acquisition, and customer onboarding.
3. 2+ years of digital product experience or UX/UI design, ideally in fintech or financial services.
4. Strong understanding of credit card products and consumer behavior within financial services.
5. Strong analytical and data interpretation skills (e.g., via Big Query, Snowflake), with the ability to translate insights into actionable strategies.
6. Expertise in web and mobile application design principles and best practices.
7. Experience working with web analytics tools (e.g., Google Analytics, Adobe Analytics), with understanding of A/B testing and incremental measurement.
8. Proficiency in UX tools (e.g., Figma, Sketch) and project management tools (e.g., Jira, Linear).
9. Excellent communication and presentation skills, with the ability to explain complex concepts to both technical and non-technical stakeholders.
10. Strong problem-solving skills and ability to lead cross-functional teams.
11. (Optional) Familiarity with accessibility standards (WCAG) and web security protocols.
12. (Optional) Knowledge of SEO principles and digital channels (e.g., SEM, Paid Social, Performance Max, Affiliates, Display).

Why Join Us:

• Opportunity to make a significant impact and drive growth at a fast-growing startup.
• Collaborative and inclusive work environment where your ideas are valued and encouraged.
• Competitive compensation package.
• Comprehensive benefits including health, dental, vision, and 401(k) matching.
• Flexible work arrangements and a culture that promotes work-life balance.

More…

Seen values diversity and all qualified applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. Learn more by visiting our website at Seen.com.

If you're passionate about driving growth, shaping the future of fintech, and making a positive impact on people's financial lives, we'd love to hear from you. Join us in our mission to revolutionize the credit card industry and empower individuals to achieve financial freedom with Seen. Apply now and be part of our journey!

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Seen values diversity, and all qualified applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. Learn more by visiting our website at www.seen.com.