Associate Director, Analytics – Marketing ROI

Stryker Corporation; Ridgefield (CT); Remote; Confidential; Full time

Job summary

Boehringer Ingelheim is seeking an Associate Director, Business Analytics to lead advanced analytics for marketing impact and ROI across channels. You'll model customer segmentation and forecast promotional spends, supporting brand planning and field evolution with data-driven insights.

The role emphasizes cross-functional collaboration and leveraging digital analytics. Qualified candidates have a strong statistical background and experience with SAS/SQL, and a track record of delivering

Qualifications

• Bachelor's degree and seven (7) years of analytic experience with relevant data sources and analytical methodologies.
• Master's degree and five (5) years of experience with relevant data sources and analytical methodologies.
• BS/BA in Mathematics, Statistics, Engineering, Business/Data analytics, or related with years of healthcare/pharmaceutical experience; targeting and promotion-response modeling.

Responsibilities

• Conducts advanced analytics to brand teams/customer channels in support of brand planning and promotional resource allocation.
• Liaises between Marketing and Sales for development of business tactics and strategies.
• Leads development of targets and segments aligned with business strategy.
• Executes procedures and ensures marketing strategy is reflected in sales plans for in-person and digital activities.
• Communicates analytical results to internal customers and ensures actionable use.
• Builds knowledge of analytical methodologies and external vendors for the department.
• Establishes work habits to support evolving process and execution needs.

Skills

R/Python

Marketing analytics

Multivariate analytics

Customer segmentation

Digital analytics

Interpersonal skills

Project management

AI experience

Education

Bachelor's degree with 7 years analytics

Master's degree with 5 years analytics

BS/BA in Mathematics/Statistics/Engineering/Business analytics

Tools

SAS

SQL

Excel

PowerPoint

Job description

Boehringer Ingelheim is seeking an Associate Director, Business Analytics to lead advanced analytics for marketing impact and ROI across channels. You'll model customer segmentation and forecast promotional spends, supporting brand planning and field evolution with data-driven insights.

The role emphasizes cross-functional collaboration and leveraging digital analytics. Qualified candidates have a strong statistical background and experience with SAS/SQL, and a track record of delivering