Hybrid BI & Consumer Insights Leader

Comunidade Metodista; Parsippany-Troy Hills (NJ); Hybrid; USD 141,000 - 187,000; Full time

Job summary

Ferrero is seeking a Business Intelligence & Consumer Insights Manager to turn data into actionable insights that shape brand strategy and performance. You will blend syndicated market intelligence with custom consumer research, guiding pricing, packaging, promotion, and communications strategies across markets.

Based in North America (Parsippany, NJ or Chicago, IL), you will lead cross-functional teams, manage research budgets, and partner with external vendors to deliver high-quality insights

Qualifications

• 5+ years in consumer insights, market research, or related fields.
• Strong knowledge of NIQ or Circana syndicated tools and major research vendors.
• Ability to translate data into actionable insights.
• Proficiency in marketing metrics and questionnaire design.
• Experience in data coding, tabulation, and basic statistics.
• Strong storytelling and presentation skills.
• Excellent project and vendor management with attention to execution.

Responsibilities

• Integrate insights from multiple data sources to identify brand barriers and opportunities.
• Conduct comprehensive category & situation assessments.
• Identify emerging consumer and marketplace trends impacting brand performance.
• Lead monthly (quad-week) sales performance reporting & innovation tracking.
• Perform root-cause analysis to diagnose business performance & uncover drivers.
• Conduct advanced consumer panel analytics, including penetration deep dives and cohort analysis.
• Support marketing & trade mix optimization (MMM) to drive ROI.
• Evaluate in-market advertising effectiveness and long-term brand equity tracking.
• Define consumer research needs, manage budgets, and partner with vendors to design and execute high-quality research.
• Manage research projects ensuring on-time delivery, within budget, and stakeholder satisfaction.
• Identify new tools and methodologies to strengthen insights capabilities.

Skills

Consumer insights

Market research

Storytelling

Presentation skills

Vendor management

Project management

Cross-functional collaboration

Tools

NIQ

Circana

Ipsos

Kantar

Milward Brown

GFK

Job description

Ferrero is seeking a Business Intelligence & Consumer Insights Manager to turn data into actionable insights that shape brand strategy and performance. You will blend syndicated market intelligence with custom consumer research, guiding pricing, packaging, promotion, and communications strategies across markets.

Based in North America (Parsippany, NJ or Chicago, IL), you will lead cross-functional teams, manage research budgets, and partner with external vendors to deliver high-quality insights