Marketing Analytics Manager — Insight-Driven Growth

GSK; Durham (NC); On-site; USD 90,000 - 130,000; Full time

Job summary

GSK is seeking an analytics leader to drive commercial insights for the Specialty Business Unit. The Manager, Business Analytics will design and execute analyses that identify opportunities, segment customers, and guide marketing investments.

You will influence cross‑functional teams including sales, marketing, and finance to translate data into strategic actions. You will build and present concise data stories, collaborate with CI, Analytics Excellence, and Commercial Data Strategy, and advance

Qualifications

• Bachelor’s degree in Business, Computer Sciences, Mathematics, Engineering, Operations Research, Statistics, Finance/ Economics
• Experience with analytical (Python, SQL etc.) & visualization tools (Thoughtspot, PowerBI, Tableau etc.)
• Experience leading analytical workstreams or projects with cross-functional stakeholders.

Responsibilities

• Execute Marketing Analytics within U.S. Pharma Commercial Insights for customer targeting and segmentation, marketing mix modeling, and campaign/program performance analytics
• Proactively identify key opportunities to drive performance by leveraging Marketing analytics, communicate customer and business insights and data findings, influence decision-making, and drive action to achieve business results
• Collaborate and partner effectively with CI, Marketing, Sales, Customer Experience, Finance, and Technology teams
• Create succinct story boards to communicate data learnings influencing business decisions
• Increase efficiencies through process and analytics automation, ensuring trusted data availability for standard and ad hoc marketing analytics

Skills

Customer insights

Data to insights

Digital fluency

Influencing without authority

Market knowledge

Scientific literacy

Education

Bachelor’s degree in business, CS, math, engineering, OR, statistics, finance/economics

M.S. in computer science, OR analytics, statistics, finance/economics

Tools

Python

SQL

ThoughtSpot

PowerBI

Tableau

Job description

GSK is seeking an analytics leader to drive commercial insights for the Specialty Business Unit. The Manager, Business Analytics will design and execute analyses that identify opportunities, segment customers, and guide marketing investments.

You will influence cross‑functional teams including sales, marketing, and finance to translate data into strategic actions. You will build and present concise data stories, collaborate with CI, Analytics Excellence, and Commercial Data Strategy, and advance