Marketing Analytics Manager

Nintex; Oklahoma City (OK); Hybrid; USD 80,000 - 110,000; Full time

Job summary

An established industry player is seeking a Marketing Analytics Manager to transform marketing data into actionable insights. This pivotal role involves developing analytical dashboards, overseeing data structures, and integrating new data sources to enhance marketing strategies. The ideal candidate will possess strong analytical skills, proficiency in Python and SQL, and a passion for data-driven decision-making. With a hybrid working model, this innovative firm offers a collaborative environment where your contributions will drive significant impact in optimizing business processes.

Benefits

Flexible Paid Time Off

Wellness Programs

Recognition Awards

Parental Leave

Community Engagement Opportunities

Qualifications

• 4+ years of experience in Marketing Analytics or GTM operations-related tech.
• Moderate to advanced proficiency in Python and SQL.

Responsibilities

• Analyze marketing performance metrics and develop executive reports.
• Create and maintain interactive dashboards and reports using Salesforce and BI platforms.
• Ensure data integrity across marketing systems and sources.

Skills

Data Analysis

Python

SQL

Cohort Analysis

Predictive Modeling

Education

Bachelor’s degree in Data Science

Bachelor’s degree in Statistics

Bachelor’s degree in Engineering

Bachelor’s degree in Computer Science

Tools

Salesforce

Excel

Tableau

Power BI

Job description

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About Nintex:

At Nintex, we are transforming the way people work, everywhere. As the global standard for process intelligence and automation, we're trusted by over 10,000 public and private sector organizations across 90 countries. Our customers, including industry giants like Amazon, Coca-Cola, and Microsoft, rely on the Nintex Platform to accelerate digital transformation by managing, automating, and optimizing business processes efficiently. We are committed to fostering a workplace that supports our people in doing their best work every day, emphasizing collaboration, innovation, and agility.

About the role:

The Marketing Analytics Manager is responsible for transforming marketing data into actionable insights and workflows. This involves developing and maintaining analytical dashboards and reports, supporting strategic decision-making, overseeing data structures and governance, and integrating new data sources to enhance marketing strategies and execution.

Your responsibilities include:

• Data Analysis & Insights: Analyzing marketing performance metrics, developing executive reports, and conducting advanced analyses like cohort analysis, multi-attribution, and predictive modeling.
• Dashboard & Report Development: Creating and maintaining interactive dashboards and reports using Salesforce, Excel, and BI platforms.
• Data Integration & Quality Assurance: Ensuring data integrity across marketing systems and sources.
• API & Integration Development: Developing and monitoring API integrations, ETL processes, and data mapping.
• Data Enhancement: Leveraging new data sources and AI solutions to improve data quality for targeting and personalization.

Qualifications:

• Bachelor’s degree in Data Science, Statistics, Engineering, Computer Science, or related field.
• Moderate to advanced proficiency in Python and SQL.
• 4+ years of experience in Marketing Analytics or GTM operations-related tech, data, and reporting.
• Certifications in SQL, Tableau, or Power BI are desirable.

What’s in it for you?

Nintex offers a hybrid working model with a mix of remote and in-office work, along with benefits such as global gratitude days, flexible paid time off, wellness programs, recognition awards, parental leave, and opportunities for community engagement and learning. Details about our benefits can be viewed here.

Nintex participates in E-Verify and is an Equal Employment Opportunity organization.