Marketing Analytics Manager

The LaSalle Network; Naperville (IL); Hybrid; USD 65,000 - 95,000; Full time

Job summary

An established industry player seeks a Marketing Analytics Manager to enhance marketing campaign performance through data analysis. In this pivotal role, you will collaborate with various teams to transform complex datasets into actionable insights, improving targeting and engagement across email and direct mail channels. Your expertise in SQL and BI tools will be crucial for building reports and dashboards that inform strategic decisions. Join a dynamic team in a hybrid work environment where your contributions will significantly impact marketing effectiveness and ROI. If you thrive on data-driven strategies and storytelling, this opportunity is perfect for you.

Qualifications

• 4+ years of experience in marketing analytics or a similar data-focused role.
• Proficient in SQL and working within large-scale data environments.

Responsibilities

• Analyze campaign performance metrics to drive marketing effectiveness.
• Build dashboards and reports to communicate insights and trends.

Skills

Marketing Analytics

Data Analysis

SQL

Email Marketing

Direct Mail Marketing

A/B Testing

Communication Skills

Statistical Tools

Python

R

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Statistics

Bachelor’s degree in Mathematics

Bachelor’s degree in Data Science

Bachelor’s degree in Economics

Tools

Looker

Tableau

Excel

Snowflake

Job description

Marketing Analytics Manager

LaSalle Network has partnered with a leading insurance organization based in the Western Chicagoland suburbs in hiring a Marketing Analytics Manager. This Marketing Analytics Manager will play a key role in analyzing and optimizing marketing campaign performance, primarily across email and direct mail channels. The Marketing Analytics Manager will collaborate closely with marketing, data, and strategy teams to turn data into actionable insights that improve targeting, engagement, and ROI.

Key Responsibilities:

• Analyze and interpret campaign performance metrics across email and direct mail channels to drive marketing effectiveness
• Build dashboards and reports to communicate campaign insights, trends, and optimization opportunities to stakeholders
• Design and run A/B tests and experiments to inform decision-making and improve campaign results
• Use advanced querying and statistical tools to extract and manipulate large datasets
• Partner with marketing stakeholders to define KPIs and success metrics for campaigns
• Translate complex data into clear and actionable recommendations
• Identify trends, anomalies, and opportunities to support data-driven marketing strategies

Qualifications:

• Bachelor’s degree in Marketing, Statistics, Mathematics, Data Science, Economics, or a related field
• 4+ years of experience in marketing analytics or a similar data-focused role
• Proven experience analyzing direct mail and email marketing campaigns
• Proficient in SQL and working within large-scale data environments (e.g., Snowflake)
• Strong experience with BI tools such as Looker, Tableau, or similar platforms
• Advanced Excel skills
• Proficiency in Python or R preferred
• Excellent communication and storytelling skills to translate data into actionable insights for non-technical audiences
• Comfortable working in a hybrid work environment (3 days onsite per week)

If interested, and qualify per the above, we would love to review your application for this Marketing Analytics Manager role!

Thank you,
Lizzy Bann
Principal Recruiter, Marketing
LaSalle Network

LaSalle Network is an Equal Opportunity Employer m/f/d/v.

LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite.