Senior Director, Marketing Analytics & Data Science

St. Jude Children's Research Hospital - ALSAC; Memphis (TN); On-site; USD 180,000 - 250,000; Full time

Benefits offered by this job

Core Medical Coverage

401K Retirement Plan with 7% Employer

Exceptional Paid Time Off

Maternity / Paternity Leave

Infertility Treatment Program

Adoption Assistance

Education Assistance

Enterprise Learning and Development

Job summary

St. Jude Children's Research Hospital - ALSAC in Memphis seeks a Sr Director of Marketing Analytics and Data Science to drive marketing measurement and spend optimization across channels.

You will lead a high-performing team of data scientists and analysts, ensuring analytics inform strategic decisions across the organization. The role emphasizes building MMM and MTA capabilities, partnering with Finance, Brand Marketing, Audience Strategy, and Performance Marketing to shape campaigns and

Qualifications

• Bachelor’s degree required; MBA or master’s degree preferred in Marketing, Data Science, Statistics, or related field.
• 10+ years combined experience in marketing analytics or data science, including 5+ years in a leadership role within a large matrixed organization.
• Experience managing teams and budgets of $2M+ preferred.
• Technical proficiency in building and/or procuring MMM solutions (required) and MTA solutions (preferred).
• Advanced expertise in Google Analytics, SQL, Python, R, and familiarity with platforms like Nielsen, Neustar, or Tableau.
• Strong track record of influencing senior executives and collaborating across functions to drive data-informed decisions.

Responsibilities

• Lead the development, implementation, and continuous enhancement of Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) models in a flexible build-or-buy hybrid scenario.
• Align capabilities with business goals, driving data integrity, accuracy, and scalability.
• Adapt to market trends and technological advancements to ensure robust marketing measurement.
• Lead a team of 8-12 data scientists and analysts, fostering innovation, collaboration, and growth.
• Spearhead A/B testing and incrementality lift testing to optimize marketing tactics across channels.
• Develop real-time dashboards and reporting solutions for leadership and cross-functional teams.

Skills

Marketing analytics

Data science

Leadership

Team management

MMM implementation

MTA knowledge

A/B testing

Dashboards

Data storytelling

Budget management

Education

Bachelor's degree

MBA or Master’s degree preferred

Tools

Google Analytics

SQL

Python

R

Tableau

Nielsen

Neustar

Job description

St. Jude Children's Research Hospital - ALSAC in Memphis seeks a Sr Director of Marketing Analytics and Data Science to drive marketing measurement and spend optimization across channels.

You will lead a high-performing team of data scientists and analysts, ensuring analytics inform strategic decisions across the organization. The role emphasizes building MMM and MTA capabilities, partnering with Finance, Brand Marketing, Audience Strategy, and Performance Marketing to shape campaigns and