Marketing Analytics Leader — Growth & Attribution

U.S. LawShield®; Houston (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

U.S. LawShield is seeking a Marketing Analytics Lead in Houston to shape how we measure, understand, and optimize marketing performance. You’ll partner with Marketing leadership to build scalable reporting, attribution, and measurement capabilities across channels and campaigns.

You will own dashboards, KPI frameworks, and data storytelling to influence growth strategy and investment decisions. This role is pivotal for data-driven decision-making in a fast-paced environment.

Qualifications

• 5+ years in marketing analytics, BI, or data analytics.
• Advanced SQL skills.
• Strong BI experience (Power BI, Tableau, Looker Studio).
• Hands-on experience with marketing attribution and CRM reporting.
• Experience building KPI frameworks and analytics capabilities.

Responsibilities

• Build executive-level marketing dashboards and reporting in Power BI.
• Define KPIs and measurement frameworks across the marketing funnel.
• Analyze acquisition, conversion, CAC, LTV, retention, and marketing ROI.
• Develop multi-channel marketing attribution and performance measurement.
• Build lead lifecycle and CRM-driven reporting from lead through membership.
• Analyze digital, email, affiliate, referral, event, partnership, and other marketing channels.
• Identify growth opportunities through funnel, segmentation, and customer behavior analysis.
• Translate complex data into clear recommendations that influence marketing strategy and investment.

Skills

Marketing analytics

SQL

Power BI

Tableau

Data storytelling

CRM reporting

Attribution

Independent worker

Tools

Power BI

Tableau

Looker Studio

Job description

U.S. LawShield is seeking a Marketing Analytics Lead in Houston to shape how we measure, understand, and optimize marketing performance. You’ll partner with Marketing leadership to build scalable reporting, attribution, and measurement capabilities across channels and campaigns.

You will own dashboards, KPI frameworks, and data storytelling to influence growth strategy and investment decisions. This role is pivotal for data-driven decision-making in a fast-paced environment.