Marketing Analytics Lead: Growth & Funnel Insights

NTracts Inc; United States; Presencial; USD 90.000 - 120.000; Tempo integral

Resumo da vaga

NTracts Inc. is seeking a highly analytical Digital Marketing Manager who can turn data into action.

You will own marketing analytics, funnel performance, and pipeline contribution, collaborating closely with sales, marketing, and product teams to translate insights into practical recommendations that guide budget decisions and improve conversions. You will serve as the HubSpot administrator, manage campaigns across Google Ads and LinkedIn, and oversee email lifecycle programs, website

Qualificações

• Strong quantitative mindset and curiosity about marketing performance.
• Experience with marketing analytics, funnel reporting, and campaign measurement.
• Ability to translate data into clear insights and recommendations.
• Experience with HubSpot, Salesforce, Google Analytics, Google Ads, and LinkedIn Campaign Manager.
• Strong Excel skills and ability to work across multiple data sources.
• Experience with SQL or BI/data visualization tools is a plus.
• Experience in B2B software or healthcare industries preferred.
• Degree in analytics, math, statistics, economics, computer science, marketing, or related field or equivalent experience.

Responsabilidades

• Lead marketing analytics and performance measurement, including funnel reporting, campaign attribution, website analytics, dashboards, and leadership reporting.
• Translate campaign and funnel data into actionable recommendations that improve conversion rates, guide budget decisions, and increase marketing's contribution to pipeline.
• Partner with sales to define MQL and SQL criteria, reconcile reporting between marketing and sales systems, and strengthen BDR alignment.
• Manage event lead flow and reporting.
• Analyze paid campaign performance across Google Ads, LinkedIn, and healthcare trade publications, including budget tracking and A/B testing results.
• Monitor and report on email/lifecycle marketing performance, including segmentation effectiveness, deliverability, and nurture program results.
• Track website and landing page performance, including technical/on-page SEO metrics and answer engine optimization outcomes.
• Serve as HubSpot administrator for reporting purposes, ensuring data quality, accurate lifecycle stage tracking, lead scoring integrity, and routing logic.
• Support management of the marketing technology budget and reporting relationship with Definitive Healthcare

Conhecimentos

Marketing analytics

Funnel reporting

Campaign measurement

Data storytelling

Excel/Spreadsheet skills

SQL

BI tools

Data visualization

Cross-functional collaboration

B2B software experience

Formação

Degree in analytics or related field

Ferramentas

HubSpot

Salesforce

Google Analytics

Google Ads

LinkedIn Campaign Manager

Descrição da vaga

NTracts Inc. is seeking a highly analytical Digital Marketing Manager who can turn data into action.

You will own marketing analytics, funnel performance, and pipeline contribution, collaborating closely with sales, marketing, and product teams to translate insights into practical recommendations that guide budget decisions and improve conversions. You will serve as the HubSpot administrator, manage campaigns across Google Ads and LinkedIn, and oversee email lifecycle programs, website